Having more data available is always good and you can never have enough, right? What could go wrong with having many sources of data? This week Jim, Jason, and Jon tackle the paradox of having too much data and what leads to it. Often times we see organizations that are struggling to understand exactly what […]
Tag Archives: Analytics
Adobe EMEA Summit 2016 – Day 2
The walk to the ExCeL center this morning was great as it was the first sunny day since I’ve arrived in London. The sky was clear and the view was great heading up there.
Adobe EMEA Summit 2016 – Day 1
Adobe’s EMEA Summit 2016 is being held on May 11 & 12 in London and this year 33 Sticks will be present. Both Guy Dahan, our Director of Client Success, and I are attending. As we’ve begun working with more UK based clients we felt it was important to have a presence.
Market Basket Analysis With Adobe Analytics And RSiteCatalyst
Any merchandiser can tell you their top-selling product. If you ask what the top product combination is sold on their website, they might actually know (there’s a lot of sharp people out there!), but you’re also likely hear a guess like “multiple variations of top-selling product.” Obvious, but not very insightful.
Understanding Statistical Significance with Omniture Test&Target
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no idea […]
Understanding Statistical Significance with Omniture Test&Target
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no […]
Validating Page Tags with HttpFox
Whether you are validating the deployment of a new measurement solution, testing enhanced page tracking, or debugging an issue with your site, having quick access to the data your site measurement tool is collecting is a must. I have used debugger tools provided by the web analytics vendors, I have used network analyzers like […]