Adobe’s Launch is really building momentum (they just announced the plan to sunset DTM– editing abilities end December 31st, 2019 July 1st, 2020; read-only access dies June 2020 December 31st, 2020 (dates updated to reflect Adobe’s change)), and in the past few months, it feels like almost every day, I get asked “what does a […]
Tag Archives: TMS Governance
TMS Governance – The often overlooked step during an integration
Tag Management Systems (TMS) have been available for quite some time now, but there is a key step that I often see organizations missing when integrating one into their ecosystem. Before we get to that step, let’s discuss the problem that these organizations are trying solve with a Tag Management System.