As Tag Management Systems (TMS) have become ubiquitous technology in the web analytics and digital marketing space, there are multiple ways to approach using them. Regardless of the way your organization decides to use it, it is important to identify the methodology. Having spent the last several years using multiple TMS platforms and designing solutions revolving around them, those clients that don’t identify the methodology, or the best practices, their organization is going to adopt, the technology usually end ups in the same spot.
Tag Archives: Process
Designing Solutions – Be in a Strong Position by Optimizing Your Starting Point
Those that have worked with me over the years know that I often talk in sports analogies due to my love of sports. Many times with sports you hear folks say that it doesn’t matter how you got there as long as you have a successful finish. The thing is, if you want to have successful finishes more often than not, you need to make sure you and your team are starting in the strongest position possible. In my years designing digital analytics and marketing technology solutions, I’ve come across two schools of thought around starting engagements, either starting fresh with each new client or using the same prescribed templates each time.
TMS Governance – The often overlooked step during an integration
Tag Management Systems (TMS) have been available for quite some time now, but there is a key step that I often see organizations missing when integrating one into their ecosystem. Before we get to that step, let’s discuss the problem that these organizations are trying solve with a Tag Management System.