Market Basket Analysis With Adobe Analytics And RSiteCatalyst

Any merchandiser can tell you their top-selling product. If you ask what the top product combination is sold on their website, they might actually know (there’s a lot of sharp people out there!), but you’re also likely hear a guess like “multiple variations of top-selling product.” Obvious, but not very insightful.

Using Omniture’s Link Handler Plug-in

  In this tutorial you will learn how to use Omniture’s Link Handler Plug-in to capture additional data to describe links that are being clicked on.   Special thanks to Andreas Dierl   Code Mentioned [javascript] /* * Plugin: linkHandler 0.5 – identify and report custom links */ s.linkHandler=new Function(“p”,”t”,”” +”var s=this,h=s.p_gh(),i,l;t=t?t:’o’;if(!h||(s.linkType&&(h||s.linkN” +”ame)))return ”;i=h.indexOf(‘?’);h=s.linkLeaveQueryString||i

Using Omniture's Link Handler Plug-in

  In this tutorial you will learn how to use Omniture’s Link Handler Plug-in to capture additional data to describe links that are being clicked on.   Special thanks to Andreas Dierl   Code Mentioned [javascript] /* * Plugin: linkHandler 0.5 – identify and report custom links */ s.linkHandler=new Function(“p”,”t”,”” +”var s=this,h=s.p_gh(),i,l;t=t?t:’o’;if(!h||(s.linkType&&(h||s.linkN” +”ame)))return ”;i=h.indexOf(‘?’);h=s.linkLeaveQueryString||i

Understanding Statistical Significance with Omniture Test&Target

Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith.  I had good intention, I measured all the key indicators, but I had no idea […]

Understanding Statistical Significance with Omniture Test&Target

Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance.   When I first started running A|B tests, everything I did was on faith.  I had good intention, I measured all the key indicators, but I had no […]

Validating Page Tags with HttpFox

Whether you are validating the deployment of a new measurement solution, testing enhanced page tracking, or debugging an issue with your site, having quick access to the data your site measurement tool is collecting is a must.   I have used debugger tools provided by the web analytics vendors, I have used network analyzers like […]