Thus far in this series, we’ve discussed your options for a DTM-to-Launch Migration, and some potential areas you can improve upon your solution as part of a migration. As you can see from my previous posts, there are a lot of possible considerations for a DTM-to-Launch migration. So what might the actual process look like […]
Tag Archives: Methodology
DTM-to-Launch Migration Series #2: A Golden Opportunity
Aside from all of the things that Launch handles better than DTM did (which I discussed a bit in my previous post in the series), a move to Launch provides an opportunity to clean up and optimize your implementation (to the point that even if you weren’t moving to Launch, you could still do this […]
DTM-to-Launch Migration Series #1: Options and Considerations
Adobe’s Launch is really building momentum (they just announced the plan to sunset DTM– editing abilities end December 31st, 2019 July 1st, 2020; read-only access dies June 2020 December 31st, 2020 (dates updated to reflect Adobe’s change)), and in the past few months, it feels like almost every day, I get asked “what does a […]
How to self-host a Launch Library using the download option
As mentioned in my series on migrating from DTM to Launch, DTM had a few deployment options: An Adobe/Akamai-hosted library (ie, your embed code starts with “//assets.adobedtm.com”) An FTP self-hosted library (DTM would push changes through FTP to a location on your own servers) A downloaded self-hosting option (you would manually download after changes and […]
Is it possible to over-optimize how you use your TMS?
The short answer is yes. We’ve talked before about how important it is to have a clearly defined methodology for how you and those in your company will use your tag management system (TMS). We’ve worked with clients who didn’t take that step and what happened was they ended up developing a point solution approach. […]
TMS Usage Methodology – The Blueprint to Create a Manageable Implementation
As Tag Management Systems (TMS) have become ubiquitous technology in the web analytics and digital marketing space, there are multiple ways to approach using them. Regardless of the way your organization decides to use it, it is important to identify the methodology. Having spent the last several years using multiple TMS platforms and designing solutions revolving around them, those clients that don’t identify the methodology, or the best practices, their organization is going to adopt, the technology usually end ups in the same spot.