UPDATE: The wonderful devs behind Adobe Launch have seen this and may be willing to build it in natively to the product. Please go upvote the idea in the Launch Forums! As discussed previously on this blog, Direct Call Rules have gained some new abilities so you can send additional info with the _satellite.track method, […]
Tag Archives: how to
Adobe’s performanceTiming plugin, with some improvements and an explanation
As Page Performance (rightfully) gets more and more attention, I’ve been hearing more and more questions about the Performance Timing plugin from Adobe consulting. Adobe does have public documentation for this plugin, but I think it deserves a little more explanation, as well as some discussions of gotchas, and potential enhancements. How It Works Adobe’s Page […]
DTM-to-Launch Migration Series #3: The Migration Process
Thus far in this series, we’ve discussed your options for a DTM-to-Launch Migration, and some potential areas you can improve upon your solution as part of a migration. As you can see from my previous posts, there are a lot of possible considerations for a DTM-to-Launch migration. So what might the actual process look like […]
DTM-to-Launch Migration Series #2: A Golden Opportunity
Aside from all of the things that Launch handles better than DTM did (which I discussed a bit in my previous post in the series), a move to Launch provides an opportunity to clean up and optimize your implementation (to the point that even if you weren’t moving to Launch, you could still do this […]
DTM-to-Launch Migration Series #1: Options and Considerations
Adobe’s Launch is really building momentum (they just announced the plan to sunset DTM– editing abilities end December 31st, 2019 July 1st, 2020; read-only access dies June 2020 December 31st, 2020 (dates updated to reflect Adobe’s change)), and in the past few months, it feels like almost every day, I get asked “what does a […]
How to self-host a Launch Library using the download option
As mentioned in my series on migrating from DTM to Launch, DTM had a few deployment options: An Adobe/Akamai-hosted library (ie, your embed code starts with “//assets.adobedtm.com”) An FTP self-hosted library (DTM would push changes through FTP to a location on your own servers) A downloaded self-hosting option (you would manually download after changes and […]
Understanding Statistical Significance with Omniture Test&Target
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no idea […]
Understanding Statistical Significance with Omniture Test&Target
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no […]