UPDATE: The wonderful devs behind Adobe Launch have seen this and may be willing to build it in natively to the product. Please go upvote the idea in the Launch Forums! As discussed previously on this blog, Direct Call Rules have gained some new abilities so you can send additional info with the _satellite.track method, […]
Tag Archives: DTM
DTM-to-Launch Migration Series #3: The Migration Process
Thus far in this series, we’ve discussed your options for a DTM-to-Launch Migration, and some potential areas you can improve upon your solution as part of a migration. As you can see from my previous posts, there are a lot of possible considerations for a DTM-to-Launch migration. So what might the actual process look like […]
DTM-to-Launch Migration Series #2: A Golden Opportunity
Aside from all of the things that Launch handles better than DTM did (which I discussed a bit in my previous post in the series), a move to Launch provides an opportunity to clean up and optimize your implementation (to the point that even if you weren’t moving to Launch, you could still do this […]
DTM-to-Launch Migration Series #1: Options and Considerations
Adobe’s Launch is really building momentum (they just announced the plan to sunset DTM– editing abilities end December 31st, 2019 July 1st, 2020; read-only access dies June 2020 December 31st, 2020 (dates updated to reflect Adobe’s change)), and in the past few months, it feels like almost every day, I get asked “what does a […]
How to self-host a Launch Library using the download option
As mentioned in my series on migrating from DTM to Launch, DTM had a few deployment options: An Adobe/Akamai-hosted library (ie, your embed code starts with “//assets.adobedtm.com”) An FTP self-hosted library (DTM would push changes through FTP to a location on your own servers) A downloaded self-hosting option (you would manually download after changes and […]
Direct Call Rules in Launch have a new power: passing additional info in _satellite.track
Adobe’s Dynamic Tag Manager has always given developers a chance to define exactly when a rule was called, by firing _satellite.track(“insert rule name here”). This is called a Direct Call Rule (or DCR). They didn’t always get a ton of product love- after all, Event Based Rules don’t require work from developers and have so […]
Adobe DTM: ContextHub Tool + dataelementchanged + Dynamic Data Layer = ???
If you logged into Adobe DTM over the weekend, like I did, you may have noticed two new features that became available.
Adobe EMEA Summit 2016 – Day 1
Adobe’s EMEA Summit 2016 is being held on May 11 & 12 in London and this year 33 Sticks will be present. Both Guy Dahan, our Director of Client Success, and I are attending. As we’ve begun working with more UK based clients we felt it was important to have a presence.
TMS Usage Methodology – The Blueprint to Create a Manageable Implementation
As Tag Management Systems (TMS) have become ubiquitous technology in the web analytics and digital marketing space, there are multiple ways to approach using them. Regardless of the way your organization decides to use it, it is important to identify the methodology. Having spent the last several years using multiple TMS platforms and designing solutions revolving around them, those clients that don’t identify the methodology, or the best practices, their organization is going to adopt, the technology usually end ups in the same spot.