code – 33 Sticks

Adobe’s performanceTiming plugin, with some improvements and an explanation

As Page Performance (rightfully) gets more and more attention, I’ve been hearing more and more questions about the Performance Timing plugin from Adobe consulting. Adobe does have public documentation for this plugin, but I think it deserves a little more explanation, as well as some discussions of gotchas, and potential enhancements. How It Works Adobe’s Page […]

Direct Call Rules in Launch have a new power: passing additional info in _satellite.track

Adobe’s Dynamic Tag Manager has always given developers a chance to define exactly when a rule was called, by firing _satellite.track(“insert rule name here”). This is called a Direct Call Rule (or DCR). They didn’t always get a ton of product love- after all, Event Based Rules don’t require work from developers and have so […]

Market Basket Analysis With Adobe Analytics And RSiteCatalyst

Any merchandiser can tell you their top-selling product. If you ask what the top product combination is sold on their website, they might actually know (there’s a lot of sharp people out there!), but you’re also likely hear a guess like “multiple variations of top-selling product.” Obvious, but not very insightful.

Using Omniture’s Link Handler Plug-in

In this tutorial you will learn how to use Omniture’s Link Handler Plug-in to capture additional data to describe links that are being clicked on. Special thanks to Andreas Dierl Code Mentioned [javascript] /* * Plugin: linkHandler 0.5 – identify and report custom links */ s.linkHandler=new Function(“p”,”t”,”” +”var s=this,h=s.p_gh(),i,l;t=t?t:’o’;if(!h||(s.linkType&&(h||s.linkN” +”ame)))return ”;i=h.indexOf(‘?’);h=s.linkLeaveQueryString||i

Using Omniture's Link Handler Plug-in

Validating Page Tags with HttpFox

Whether you are validating the deployment of a new measurement solution, testing enhanced page tracking, or debugging an issue with your site, having quick access to the data your site measurement tool is collecting is a must. I have used debugger tools provided by the web analytics vendors, I have used network analyzers like […]