LISTEN TO THE EPISODE
WHY IS IT SO DIFFICULT TO GET AN OPTIMIZATION PROGRAM STARTED?
We have seen countless companies create excitement around building an optimization program through purchasing new technology, often times a backlog of low value tests e.g. should we change the button color from blue to red?, are run and then the program fizzles out.
Running a successful optimization program takes building your organization deliberately. Simply purchasing the software will not create a successful practice.
IN THIS EPISODE YOU WILL LEARN…
- Common mistakes organizations make when building an optimization program
- The importance of assigning ownership of optimization at the right level of the organization
- Critical roles that are required to run a successful testing practice
- Why optimization is such a politically charged topic
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