I am super excited to join the team at 33 Sticks. Working for large companies in the past has given me great experience, but I was always looking to join a smaller firm where the stakes are larger and the work is more rewarding. I truly appreciate what Jason and Hila have put together at 33 Sticks, allowing me to explore a more personalized approach, work with a smaller team, and have a greater focus to do what I love do.
With over 10 years of experience working on both the client and agency sides, and across Retail, Financial Services, and Non-Profit industries, I always look forward to helping clients build upon and improve the customer digital experience. I follow a data-driven strategy, as we learn so much about the customer digital experience from both quantitative and qualitative information. Taking that data and developing a strategy centered around people, process, and technology will lead to tremendous results.
While the road to digital success is not always smooth, there are certain tactics that can be taken to minimize those bumps in the road. Documenting a digital strategy, involving key business stakeholders from the onset, and installing a constant communication plan on program results are a few of the strategies I recommend. I have helped small and larger clients successfully implement these approaches at scale, while tailoring each to their specific needs.
What I love most about what I do is having the privilege to collaborate with so many talented people day in and day out. Each client’s situation is unique, and progress is only made when we successfully work together to improve the customer digital experience. Clients are experts at their business, while we are experts in using cutting edge tools and techniques to help them develop and implement the ideal strategy.
I am looking forward to starting this next phase of my career with a company that shares my values and vision. At 33 Sticks, our business model is set up very nicely to ensure our clients come first. This career move is also enabling me to do what I am passionate about, including spending time with my children in the Pittsburgh area, coaching lacrosse and expanding my east-coast lacrosse roots with the Pittsburgh community and youth, running and exercising, and maintaining my meditation practice.