Category Archives: TMS

  By Jason Thompson, co-founder, 33 Sticks   If you attended Adobe Summit, or happened to be anywhere around the event, chances are pretty good you heard something about Adobe DTM. Tag Management, although it’s been around for years, has traditionally been the awkward kid at the children’s table, but this year they became honored […]

By Jason Thompson, co-founder, 33 Sticks   In the early 2000’s, analytics vendors fighting for marketshare began an aggressive marketing campaign featuring the easy to implement, high value, “Magic Tag.”   The “Magic Tag” was perfect. The IT guy only had to deploy a simple block of code once and never had to deal with […]

By Jason Thompson, co-founder, 33 Sticks The ability of your tag management solution (TMS) to utilize existing site data can be extremely powerful. Existing site data can come in many different forms but in this post, we will focus on using JavaScript variables. The Scenario The Website Manager wants to get a better understanding of […]

Yesterday, Adobe announced the release of Dynamic Tag Management for Adobe Marketing Cloud. Adobe’s new Dynamic Tag Management (DTM) is built upon the robust Satellite platform, which Adobe acquired back in July. As we wrote about in July as the news broke of the acquisition, we felt this move was a huge win for all […]

As Satellite users, we received the big news this morning that Adobe has purchased Satellite.   This is the proverbial win-win-win that you don’t always see with acquisitions.     The Win for Satellite   Having been a Satellite user since the very early days, we have long been witness to the elegance of the […]