This week Jim, Hila, and Jason, continue the theme from last week’s episode around giving tough love to your customer through having those honest, hard conversations in order to build a strong relationship. In our last episode, Jason mentioned this quote by former UCLA basketball coach John Wooden “One of the greatest motivating factors is […]
Category Archives: Podcast
33 Tangents – Episode #40 – When To Give A Customer a Little Tough Love
There is a perception that you need to be a “yes person” to have a successful client engagement. In our last episode Jason mentioned that the low barrier to entry in our space is partially responsible for this. In order to have a happy, satisfied client, you need to give them everything that they want, […]
33 Tangents – Episode #39 – Investing in Consulting
When you hear the word ‘consulting’, many people and organizations often get a sour taste in their mouths. They have been burned in the past by so called “experts” or they think that surly we are smarter about our business than anyone on the outside. But…there is amazing value to be gained from bringing in […]
33 Tangents – Episode #38 – Defining A Proper TMS Maintenance Strategy and Governance Plan
Tag Management Systems have greatly improved the flexibility and responsiveness of implementations in recent years. There are many positives to them but this episode is not about that. Governance is often seen as an extra step or not critical so many companies simply jump in and start coding without any design or plan. What are the […]
33 Tangents – Episode #37 – Talking Analytics Product Management with Ben Gaines
This week Jim and Jason sit down and have a conversation with Ben Gaines who is a Group Product Manager with Adobe. Ben shares his insights and learnings from what it was like when he started with Omniture to what his day to day looks like today. Ben discusses what it means to be a […]
33 Tangents – Episode #33 – Talking Customer Data Platforms with Aaron Fossum of Holland America Line
Why is everyone talking Customer Data Platforms (CDP)? What is a Customer Data Platform, or CDP, and how can it help my business? This week Hila and Jason sit down with Aaron Fossum, Director of Digital Analytics at Holland America Line to discuss CDPs. Aaron talks about Holland’s goal with being better able to talk […]
33 Tangents – Episode #31 – What is a “North Star Metric” and how do you go about determining it?
Making the Case for the North Star Metric Created and defined by GrowthHackers, “The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth. The North […]
33 Tangents – Episode #29 – Publishing Analytics with Todd Schauman of The Christian Science Monitor
Making the Case for Investing in Publishing Analytics This week Jim was in Boston and paid a visit to The Christian Science Monitor, one of 33 Sticks’ clients. As part of the visit he and Jason were able to get time with Todd Schauman to record a podcast episode. Todd is the Director of Marketing […]
33 Tangents – Episode #28 – The Most Important Customer Intent Signals to Track
Should I Just Tag All The Things?!? When it comes to implementing analytics tracking, some feel the need to tag everything a visitor can click on. While there may be value to tracking most of the interactions a visitor can make, there is a core set that can be lost in the mix if not […]
33 Tangents – Episode #27 – I Just Inherited an Analytics Implementation, Now What?
LISTEN TO THE EPISODE HELP!?! I just took a new job, inherited an analytics implementation, what do I do? You’ve just started a new job as the Analytics/Insights manager or perhaps just took a new VP of Marketing role, you’re coming into a position where an analytics solution was previously designed and implemented. What are […]