This week Jason and Jim are joined by TMS Guru Extraordinaire, Jim Gordon. For those that don’t know Jim, he spent time with Search Discovery as they were building Satellite which became DTM after it was acquired by Adobe. He’s the author of the frequently used and referenced “DTM Cheat Sheet” and over the last […]
Category Archives: Podcast
33 Tangents – Episode #50 – Talking Mentoring and Coaching with Stephen Marshall
This week, Jim and Jason are joined by Stephen Marshall. Stephen is an Associate Professor and the Department Chair at East Tennessee State University. He is responsible for the vision and management of the Department of Media and Communication which consists of 15+ full and part-time faculty and staff as well as 400+ undergraduate […]
33 Tangents – Episode #49 – Adobe Summit 2019 Recap
It’s the week following Adobe Summit and the team sits down to recap the events, discuss what they found most interesting, and talk about what it’s like to present at an event of that scale. THINGS WE MENTIONED The T-Shirt Cannon The T-Shirt Cannon 360 Version Attendees lining up for Hila Dahan’s Summit Session […]
33 Tangents – Episode #48 – How do you develop a level of mastery that enables you to slow things down?
On a recent episode, Jason discussed the idea of developing mastery in one’s craft. As part of that conversation, both he and Jim talked about how elite athletes develop their mastery to such a degree that they are able to slow the pace of a game down to a level where they can be 2 […]
33 Tangents – Episode #47 – When Is It Time To Switch Tools/Vendors?
We frequently come across 1 of 2 scenarios. We either have a company that has a tool (or set of tools) that are in place and no matter the work they put into them, the tool doesn’t fit their need and they don’t move on and find a better tool, or we have a company […]
33 Tangents – Episode #46 – You Take Your Bracket Seriously, Why Don’t You Take Your Testing Program Seriously?
With March Madness right around the corner, you’re going to see many spending a great deal of time putting their tournament brackets together. Why does if feel like some of these people spend more time and effort on that than their testing program? We’ve come across many who don’t take their testing program seriously and just […]
33 Tangents – Episode #45 – How Do You Get Experience?
At some point in your career, you will face the paradox of needing to gain experience to move your career forward, but no one is willing to giving you a chance because you don’t have the experience. This is often seen early in one’s career when searching for that first or second job out of college. […]
33 Tangents – Episode #44 – Talking Analytics and Psychology with Evan LaPointe
On this week’s episode of 33 Tangents, Jason and Jim sit down with Evan LaPointe, the founder and CEO of Core Consulting as well as the creator of Satellite (now Adobe DTM) that was acquired in an industry defining acquisition by Adobe in 2013. THINGS WE MENTIONED Jim’s wife powerlifting Swarm App Adobe Acquires Satellite […]
33 Tangents – Episode #43 – 💔 When to Breakup With a Client 💔
As we wrap up our episodes for the month of February, Jason, Jon, and Jim talk about breakups. There are those clients that come into our lives that stay there for the long term and they are wonderful to work with. There are those that we realize at some point the business is better off […]
33 Tangents – Episode #42 – Understanding the Customer Journey
Many companies still make decisions about their online presence (marketing, webstore, lead generation), about what they want the customer to be and how they want the customer to engage instead of learning what is really going on. How can Analytics help inform who the customer is and how they want engage? This is something that […]