Popups. Sliders. Takeovers. We all hate them. Right? Everyone says popups suck yet sites that use popups consistently outperform sites without them. If this is true, then why do so many sites choose not to deploy a well designed and targeted popup strategy? Why? Because the folks with the data, the digital analytics and optimization […]
Category Archives: Optimization
You Are Most Likely Doing A/B Testing Wrong!
With the introduction of enterprise optimization platforms, never has it been easier for organizations to build and run optimization programs. Before tools like Adobe Target, Optimizely, and Google Optimize, when the marketing teams wanted to run a test, they’d have to venture down into the basement to convince one of the stats geeks to help […]
4 Simple Tricks to Optimize Mobile Forms
If visitors accessing your site from a mobile device aren’t in the majority, they will be soon so there should be no excuses not optimize your key conversion funnels for mobile. Unfortunately, when it comes to mobile optimization, the conversation typically starts and ends with responsive design. While utilizing a responsive design is a very important initial step, there are many other key user experiences that should be evaluated for optimization opportunities.