By Jason Thompson, co-founder, 33 Sticks The ability of your tag management solution (TMS) to utilize existing site data can be extremely powerful. Existing site data can come in many different forms but in this post, we will focus on using JavaScript variables. The Scenario The Website Manager wants to get a better understanding of […]
Category Archives: Digital Analytics
Helping Students Become Data Analysts
By Jason Thompson, co-founder, 33 Sticks I recently had the opportunity to speak to a group of MBA students from the University of Utah on the topic of analytics & entrepreneurialism and it reaffirmed my belief that there is amazing amount of really smart people that want to get involved in the world of […]
Adobe Releases Dynamic Tag Management
Yesterday, Adobe announced the release of Dynamic Tag Management for Adobe Marketing Cloud. Adobe’s new Dynamic Tag Management (DTM) is built upon the robust Satellite platform, which Adobe acquired back in July. As we wrote about in July as the news broke of the acquisition, we felt this move was a huge win for all […]
Adobe Acquires Satellite TMS
As Satellite users, we received the big news this morning that Adobe has purchased Satellite. This is the proverbial win-win-win that you don’t always see with acquisitions. The Win for Satellite Having been a Satellite user since the very early days, we have long been witness to the elegance of the […]
Supercharging Your Optimization Practice With Satellite
“Can we run 8-10 optimization campaigns concurrently?” It seems most executives must have attended the same optimization maturity workshop, as I’m often being approached by organizations, both large and small, to help them mature their optimization practices to a point where they are consistently running 8-10 optimization campaigns concurrently. What I have discovered […]