I’m no runner and I definitely don’t find it fun like others do. I’m the person that goes to the gym to lift weights and work on strength but about 2 years ago I decided that I needed to challenge myself and get out of my comfort zone so I decided to set a goal […]
Category Archives: Digital Analytics
The Dreaded Question: “Why Doesn’t This Metric in System A Exactly Match System B?”
Imagine if you will, a prospect hires you to come in and design a new analytics implementation using a new tool. Everything is going great and you’re getting all the information you need from the stakeholder interviews you’ve conducted. You’ve identified all the systems in play, including the incumbent analytics tool that is going to […]
Adobe Analytics Amazon Alexa Skill
If you are already familiar with the Adobe Analytics APIs then creating an Adobe Analytics-Amazon Alexa Skill is a pretty simple process. Building Alexa Skills with the Alexa Skills Kit STEP 1: Create a New Skill If you haven’t already, your first step is to create an Amazon Developer account. Once you have […]
Don’t Forget the Human Element
It happens to the best of us. We get deep into a client engagement and become laser-focused on the deliverables along with all of the details and tasks that go into ensuring those deliverables are accurate, on time, and most importantly, valuable to the client. We begin to lose sight of the strategic side and […]
Adding a Sexy UI to RSiteCatalyst using Shiny
Before we begin, it is important to mention that we have long been strong supporters of the work that Randy Zwitch, Willem Paling & Jowanza Joseph have done to create and maintain the extremely powerful Adobe Analytics R Package, RSiteCatalyst. Their dedication to this open-source effort often goes unrecognized which, as the idea of using programmatic analysis for digital analytics data becomes a more accepted practice, we hope will change.
Adobe EMEA Summit 2016 – Day 2
The walk to the ExCeL center this morning was great as it was the first sunny day since I’ve arrived in London. The sky was clear and the view was great heading up there.
Adobe EMEA Summit 2016 – Day 1
Adobe’s EMEA Summit 2016 is being held on May 11 & 12 in London and this year 33 Sticks will be present. Both Guy Dahan, our Director of Client Success, and I are attending. As we’ve begun working with more UK based clients we felt it was important to have a presence.
Designing Solutions – Be in a Strong Position by Optimizing Your Starting Point
Those that have worked with me over the years know that I often talk in sports analogies due to my love of sports. Many times with sports you hear folks say that it doesn’t matter how you got there as long as you have a successful finish. The thing is, if you want to have successful finishes more often than not, you need to make sure you and your team are starting in the strongest position possible. In my years designing digital analytics and marketing technology solutions, I’ve come across two schools of thought around starting engagements, either starting fresh with each new client or using the same prescribed templates each time.
Are You Sharing Your Analytics Knowledge?
Whether you are a first year analyst or a 20 year industry veteran, you have something of value to share. And it is in that sharing that individuals, organizations, and entire industries move forward.
Measuring Form Success Using Adobe DTM
For all sites, not just non-ecommerce focused sites, having an understanding of how your site visitors are utilizing your web forms, which have become for many sites the primary method of communication, is ultra critical.