Almost every organization that uses Digital Analytics has some combination of the following documents: Business Requirements Document Solution Design Reference/Variable Map Technical Specifications Validation Specifications/QA Requirements All of the consulting agencies use them and may even have their own special, unique versions of them. They’re often heavily branded and may be closely guarded. And it […]
Category Archives: Digital Analytics
Enhanced logging for Direct Call Rules and Custom Events for Launch/DTM
UPDATE: The wonderful devs behind Adobe Launch have seen this and may be willing to build it in natively to the product. Please go upvote the idea in the Launch Forums! As discussed previously on this blog, Direct Call Rules have gained some new abilities so you can send additional info with the _satellite.track method, […]
Adobe’s performanceTiming plugin, with some improvements and an explanation
As Page Performance (rightfully) gets more and more attention, I’ve been hearing more and more questions about the Performance Timing plugin from Adobe consulting. Adobe does have public documentation for this plugin, but I think it deserves a little more explanation, as well as some discussions of gotchas, and potential enhancements. How It Works Adobe’s Page […]
DTM-to-Launch Migration Series #3: The Migration Process
Thus far in this series, we’ve discussed your options for a DTM-to-Launch Migration, and some potential areas you can improve upon your solution as part of a migration. As you can see from my previous posts, there are a lot of possible considerations for a DTM-to-Launch migration. So what might the actual process look like […]
DTM-to-Launch Migration Series #2: A Golden Opportunity
Aside from all of the things that Launch handles better than DTM did (which I discussed a bit in my previous post in the series), a move to Launch provides an opportunity to clean up and optimize your implementation (to the point that even if you weren’t moving to Launch, you could still do this […]
DTM-to-Launch Migration Series #1: Options and Considerations
Adobe’s Launch is really building momentum (they just announced the plan to sunset DTM– editing abilities end December 31st, 2019 July 1st, 2020; read-only access dies June 2020 December 31st, 2020 (dates updated to reflect Adobe’s change)), and in the past few months, it feels like almost every day, I get asked “what does a […]
Direct Call Rules in Launch have a new power: passing additional info in _satellite.track
Adobe’s Dynamic Tag Manager has always given developers a chance to define exactly when a rule was called, by firing _satellite.track(“insert rule name here”). This is called a Direct Call Rule (or DCR). They didn’t always get a ton of product love- after all, Event Based Rules don’t require work from developers and have so […]
Setting up Adobe Analytics for GDPR
There is so much documentation out there for Adobe Analytics and GDPR, it’s hard to see how it all fits together (though I do feel like Adobe’s documentation on the GDPR workflow is a good place to start). Note, I am NOT claiming to be an expert on this- I’ll defer to Adobe staff for […]
Getting started with Adobe Analytics and Alteryx
Sometimes you need your Web data raw and ready to stew. Adobe Data Warehouse is great for that. But sometimes you need to toss other ingredients into this stew and feed the troops at every meal. And at other times your job is to break out the silver and create a work of culinary art. […]
Adobe Launch Pixel Loader Extension by 33 Sticks
In order to better support our clients that are leveraging the power of the Adobe Marketing Cloud, we have authored a free to use Extension for Adobe Launch. Our Extension, Pixel Loader, allows for quick and easy creation of dynamic marketing pixels, using a friendly UI that is natively integrated into the Adobe Launch platform. […]