If visitors accessing your site from a mobile device aren’t in the majority, they will be soon so there should be no excuses not optimize your key conversion funnels for mobile. Unfortunately, when it comes to mobile optimization, the conversation typically starts and ends with responsive design. While utilizing a responsive design is a very important initial step, there are many other key user experiences that should be evaluated for optimization opportunities.
Category Archives: Case Study
Anatomy of a Poorly Executed Email Campaign
By Jason Thompson, co-founder, 33 Sticks I recently received an email from a large analytics vendor introducing a new virtual training series. The topic of virtual training being one that is very interesting to me, I actually opened the email rather than sending it directly to the trash, which I typically do with most […]