On this week’s episode of 33 Tangents, Jason and Jim sit down with Evan LaPointe, the founder and CEO of Core Consulting as well as the creator of Satellite (now Adobe DTM) that was acquired in an industry defining acquisition by Adobe in 2013. THINGS WE MENTIONED Jim’s wife powerlifting Swarm App Adobe Acquires Satellite […]
Category Archives: Blog
33 Tangents – Episode #43 – 💔 When to Breakup With a Client 💔
As we wrap up our episodes for the month of February, Jason, Jon, and Jim talk about breakups. There are those clients that come into our lives that stay there for the long term and they are wonderful to work with. There are those that we realize at some point the business is better off […]
33 Tangents – Episode #42 – Understanding the Customer Journey
Many companies still make decisions about their online presence (marketing, webstore, lead generation), about what they want the customer to be and how they want the customer to engage instead of learning what is really going on. How can Analytics help inform who the customer is and how they want engage? This is something that […]
You Are Most Likely Doing A/B Testing Wrong!
With the introduction of enterprise optimization platforms, never has it been easier for organizations to build and run optimization programs. Before tools like Adobe Target, Optimizely, and Google Optimize, when the marketing teams wanted to run a test, they’d have to venture down into the basement to convince one of the stats geeks to help […]
33 Tangents – Episode #41 – Coaching and Mentoring Your Team
This week Jim, Hila, and Jason, continue the theme from last week’s episode around giving tough love to your customer through having those honest, hard conversations in order to build a strong relationship. In our last episode, Jason mentioned this quote by former UCLA basketball coach John Wooden “One of the greatest motivating factors is […]
33 Tangents – Episode #40 – When To Give A Customer a Little Tough Love
There is a perception that you need to be a “yes person” to have a successful client engagement. In our last episode Jason mentioned that the low barrier to entry in our space is partially responsible for this. In order to have a happy, satisfied client, you need to give them everything that they want, […]
The ‘No Custom Code’ Challenge
Jan Exner, Consulting Manager at Adobe, issued a challenge via a blog post titled ‘2019 Challenge: no Custom Code’ “I challenge myself (and you!) to not use any custom code when you deploy any of the Adobe Experience Cloud Solutions.” After reading Jan’s post, in which he outlines the reasons behind issuing this challenge, I […]
33 Tangents – Episode #39 – Investing in Consulting
When you hear the word ‘consulting’, many people and organizations often get a sour taste in their mouths. They have been burned in the past by so called “experts” or they think that surly we are smarter about our business than anyone on the outside. But…there is amazing value to be gained from bringing in […]
33 Tangents – Episode #38 – Defining A Proper TMS Maintenance Strategy and Governance Plan
Tag Management Systems have greatly improved the flexibility and responsiveness of implementations in recent years. There are many positives to them but this episode is not about that. Governance is often seen as an extra step or not critical so many companies simply jump in and start coding without any design or plan. What are the […]
33 Tangents – Episode #37 – Talking Analytics Product Management with Ben Gaines
This week Jim and Jason sit down and have a conversation with Ben Gaines who is a Group Product Manager with Adobe. Ben shares his insights and learnings from what it was like when he started with Omniture to what his day to day looks like today. Ben discusses what it means to be a […]