We’re taking a break this week to spend time with our families during the Thanksgiving holiday. We’ll be back with a new episode next week, December 13, 2019. This episode was originally published on November 16, 2018. During a trip to Boston, Jim had a chance to sit down and talk with Todd Schauman, Head […]
Category Archives: Blog
33 Tangents – Episode #83 – From The Archives: Talking Trust Culture with Dan Roden
We’re taking a break this week to spend time with our families during the Thanksgiving holiday. We’ll be back with a new episode next week, December 6, 2019. This episode was originally published on August 23, 2019. The business world is often thought of as cold and calculating. The only purpose employees serve is to […]
33 Tangents – Episode #82 – Data Hoarders
We’ve all encountered those clients that are so focused on instrumentation and the data they want to collect, that they lose sight of actually using it. What is a data hoarder and how do you approach an engagement like this? How do you refocus a client and show them they don’t need to track absolutely […]
33 Tangents – Episode #81 – Gratitude
With Thanksgiving just a couple of weeks away, Jason and Jim spend some time talking about gratitude. How can you express gratitude genuinely? As an employer, how can you show gratitude without being seen as phony? As an employee, how can you show gratitude without being viewed as a kiss-ass? As a company, how you […]
33 Tangents – Episode #80 – How Do You Promote Your Values and Principles Without It Being a Marketing Gimmick?
It’s important for a company to share the principles and values that make up its foundation. If you’re not careful though, it can come across as a disingenuous sales pitch. How do you ensure that you do so genuinely and not turn off potential customers? On this week’s episode of 33 Tangents Jason, Hila, and […]
33 Tangents – Episode #78 – How Can You Make Yourself Valuable Without Getting Stuck in Marketing Pixel Hell?
When it comes to being a technical implementer, one of the key ways to provide value is through the deployment of analytics and marketing technology data collection logic. Putting a significant amount of focus on this can be a problem because the many times the value is fleeting. There is always something new to deploy […]
33 Tangents – Episode #77 – Presenting to Executive Teams
Recently Jim and Bryant presented to a client’s executive team. These kind of situations can be nerve wracking and can make the most seasoned presenter nervous. For those who are detailed oriented, these kinds of presentations can be filled with landmines. Too much information or too little information can cause the presentation to spiral. Wording […]
I Landed a Job Working Remote….Now What?
A friend of mine recently landed a new job working remote and he reached out to me for advice and some tips on how to be successful working remote. While there are a lot of articles out there offering tips for working remote, if we are being honest with each other, most are marketing fluff […]
33 Tangents – Episode #76 – Talking Building Out a Digital Ecosystem with Carrie Bourke
This week Jim and Jason are joined by Carrie Bourke, Director of Customer Analytics and Insight at Harvard Business Review. Prior to her time at HBR, Carrie spent times in analytics leadership roles at Clario Analytics, L.L. Bean, & Staples. Over the last 3 years Carrie has been a partner of 33 Sticks and during […]
33 Tangents – Episode #75 – The Dangers of Managing to Metrics
Metrics and KPIs are provided so we know the health of the business. What happens when they are overemphasized and become the sole focus of employees? What could possibly go wrong by managing to these? This week Jim, Jason, and Bryant discuss the flaws with managing to metrics but why it’s very alluring to do […]