“Can we run 8-10 optimization campaigns concurrently?” It seems most executives must have attended the same optimization maturity workshop, as I’m often being approached by organizations, both large and small, to help them mature their optimization practices to a point where they are consistently running 8-10 optimization campaigns concurrently. What I have discovered […]
Category Archives: Blog
Build a Simple Heatmap Using R
Heatmaps have historically been given a bad name in the web analytics industry but they can be a powerful tool for data visualization. noun ˈhētmap 1 a : A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. In this blog […]
Test&Target Global mBox Strategy
A traditional Test&Target deployment requires individual mBoxes to be added to specific site content that has been identified for optimization. Example: [javascript] [/javascript] This approach makes swapping in test content really easy, I just need to create an HTML Offer that contains a different image that I want to test: Sample […]
Test&Target Global mBox Strategy
A traditional Test&Target deployment requires individual mBoxes to be added to specific site content that has been identified for optimization. Example: [javascript] [/javascript] This approach makes swapping in test content really easy, I just need to create an HTML Offer that contains a different image that I want to test: Sample […]
Test&Target Redirects & Referrers
A simple proof on how you can capture and report on the original referring information when deploying a Test&Target direct offer.
Test&Target Redirects & Referrers
A simple proof on how you can capture and report on the original referring information when deploying a Test&Target direct offer.
Testing Dynamic Content Using Test&Target Widget Offers
Want to see how everything connects together? Watch this freaking awesome video. Want to know the details? Keep reading…. I recently was presented with an interesting problem: Return a chunk of content from a CMS based on the Offer that Test&Target served up to a visitor. After doing a little digging […]
Testing Dynamic Content Using Test&Target Widget Offers
Want to see how everything connects together? Watch this freaking awesome video. Want to know the details? Keep reading…. I recently was presented with an interesting problem: Return a chunk of content from a CMS based on the Offer that Test&Target served up to a visitor. After doing a little digging […]
Using Charles Map Local
Learn how to use the Charles Map Local function to debug client code. →Charles: Download a free trial of Charles here. →s.apl Utility Function: [javascript] /* * Utility Function: apl */ s.apl=new Function(“L”,”v”,”d”,”u”,”” +”var s=this,m=0;if(!L)L=”;if(u){var i,n,a=s.split(L,d);for(i=0;i
Using Omniture's Link Handler Plug-in
In this tutorial you will learn how to use Omniture’s Link Handler Plug-in to capture additional data to describe links that are being clicked on. Special thanks to Andreas Dierl Code Mentioned [javascript] /* * Plugin: linkHandler 0.5 – identify and report custom links */ s.linkHandler=new Function(“p”,”t”,”” +”var s=this,h=s.p_gh(),i,l;t=t?t:’o’;if(!h||(s.linkType&&(h||s.linkN” +”ame)))return ”;i=h.indexOf(‘?’);h=s.linkLeaveQueryString||i