By Jason Thompson, co-founder, 33 Sticks I recently had the opportunity to speak to a group of MBA students from the University of Utah on the topic of analytics & entrepreneurialism and it reaffirmed my belief that there is amazing amount of really smart people that want to get involved in the world of […]
Category Archives: Blog
Adobe Releases Dynamic Tag Management
Yesterday, Adobe announced the release of Dynamic Tag Management for Adobe Marketing Cloud. Adobe’s new Dynamic Tag Management (DTM) is built upon the robust Satellite platform, which Adobe acquired back in July. As we wrote about in July as the news broke of the acquisition, we felt this move was a huge win for all […]
Your game plan is worthless unless you can execute
Why are so few analytics experts freely sharing their knowledge? Is it a competition thing? Whenever I hear of people closely guarding their analytics strategies, I can’t help thinking about the Utah Jazz in the days of “Stockton to Malone.” Every team knew that the Jazz were going to continually run the pick […]
Adobe Acquires Satellite TMS
As Satellite users, we received the big news this morning that Adobe has purchased Satellite. This is the proverbial win-win-win that you don’t always see with acquisitions. The Win for Satellite Having been a Satellite user since the very early days, we have long been witness to the elegance of the […]
FIT Radio Partners with 33 Sticks to Better Visualize and Understand Their Data
We recently worked on a challenging project, with our client FIT Radio, to help them better understand how their pricing model impacts how their users upgrade from a free account to a premium account. Based on the insights we were able to provide them, FIT Radio was able to make actionable decisions that had a […]
Research In Creative Podcast: Data Based Decision Making
This week, I made a guest appearance on the Research In Creative Podcast where I talked about how: Organizations need to do a better job collaborating data types to make holistic business decisions Social media offers the ability for organizations and individuals to create relationships that might otherwise never happen Analytics and digital optimization […]
Value Generated Is More Important Than Hours Worked
When we established 33 Sticks, one of the first, and most important, decisions we made was that we would charge our clients for the value we deliver rather than the hours we work. I’m paraphrasing Alan Weiss, consultant/speaker/author, here as he says it best, any time you are charging by the time unit, you […]
Our Logo
As an avid supporter of small business, we want to give an extra special thank you to Tina Sheppard at Anua Design for creating this work of art. Check out her site, she does great work.
How We Got Our Name
Our growing business is officially 30 days old and one of the questions we have been asked the most is ‘what’s up with the name?‘ When Hila and I first started working together back in 2007, our offices were separated by 650 miles of desert. As a fun way to communicate between our […]
33 Sticks is Live
We are very excited about the launch of our new company and the value we will be driving for our clients. The Team… Hila is serving as our principal analyst and optimization architect. She is able to tease stories out of data and present her findings in a way that really resonates with […]