By Jason Thompson, co-founder, 33 Sticks Today, we are excited to announce a new partnership with Optimizely. Since the launch of 33 Sticks, we have been utilizing the Optimizely platform to drive high-value personalization and optimization campaigns for many of our clients and we felt that now was a perfect time to take our […]
Category Archives: Blog
Which Came First, the Analyst or the Culture?
By Jason Thompson, co-founder, 33 Sticks You can spend a lot of money hiring great analysts but unless you have the culture of analytics as a core component across the business, even the best analysts will have a diminished ability to drive value. Companies that I have worked both for and with that […]
Analytics Tips for Early Stage Startups
By Jason Thompson, co-founder, 33 Sticks All the tips I can offer will mean little if startups are unwilling to properly invest in analytics. Many early stage startups, being in the 1-10 employee range, often understand the important of analytics yet, for many different reasons, don’t properly invest in analytics. Investing in […]
Are You Branding Your Internal Analytics Practice?
By Jason Thompson, co-founder, 33 Sticks The first boss I had, after graduating college, taught me two* valuable lessons. Lesson 1: Invest wisely so that you can make a lot of money, in a relatively short amount of time, so that you can retire early and become a ski instructor in Austria. […]
Analysis Framework: A Practical Approach to Solving Business Problems
By Jason Thompson, co-founder, 33 Sticks We are analysts, we solve problems. While we never face the exact same problem twice, the problem solving process we go through is repeatable. This repeatable framework helps ensure that we are consistently delivering quality insights that are used to solve actual business problems. This practical approach […]
Better Product Analytics With Keen IO
By Jason Thompson, co-founder, 33 Sticks If this is your first time hearing about Keen IO, here is a quick overview. Keen IO is an amazingly powerful and flexible analytics platform. No, not the traditional analytics platform you are used to, like Adobe Marketing Cloud or Google Analytics, but a robust framework for […]
Building A Successful Analytics Organization
We are often asked, “what is the best way to create an analytics organization within my company?” While there is no one right answer, we have had the opportunity to observe many highly successful organizations and have identified a few keys to building and running a successful analytics organization. Let’s start with the reporting structure. […]
Tag Management and the Myth of the Magic Tag
By Jason Thompson, co-founder, 33 Sticks In the early 2000’s, analytics vendors fighting for marketshare began an aggressive marketing campaign featuring the easy to implement, high value, “Magic Tag.” The “Magic Tag” was perfect. The IT guy only had to deploy a simple block of code once and never had to deal with […]
Adobe DTM: Leveraging JavaScript Variables
By Jason Thompson, co-founder, 33 Sticks The ability of your tag management solution (TMS) to utilize existing site data can be extremely powerful. Existing site data can come in many different forms but in this post, we will focus on using JavaScript variables. The Scenario The Website Manager wants to get a better understanding of […]
Analyzing Home Heating and Cooling Data Using Nest: Data Collection
By Jason Thompson, co-founder, 33 Sticks As home automation becomes more of a consumer reality, the data available to home owners to monitor, analyze, and optimize the home will become increasingly valuable. In this multi-part series, we will be examining home automation analytics, specifically focusing on data acquired through home heating and cooling automation […]