Ever since Randy Zwitch first introduced RSiteCatalyst, an Adobe Analytics R package, to the world, the Digital Analytics industry has had a fascination with programmatic data analysis. For a time, it was the hot topic to be caught discussing at conferences, the thought-leaders were blogging about it, and experts opined about it on their favorite podcasts.
Category Archives: Blog
Sharpen Your Analytics Saw
There is overwhelming evidence that top employees are constantly looking to develop their skills, in fact, lack of company support in keeping one’s skills sharp is often listed as a top reason for why employees quit. Yet even though this is a known and accepted fact, many companies simply fail to invest in employee growth — the consulting industry being one of the worst offenders.
How to Sell Your Boss On a New Data Layer
If a tag management solution is the framing of your dream house, the data layer is the foundation upon which your dream house will be built. However very few people get excited about laying a foundation, especially the people writing the checks, so how do you sell your boss on making the investment needed to deploy a solid data layer foundation?
4 Simple Tricks to Optimize Mobile Forms
If visitors accessing your site from a mobile device aren’t in the majority, they will be soon so there should be no excuses not optimize your key conversion funnels for mobile. Unfortunately, when it comes to mobile optimization, the conversation typically starts and ends with responsive design. While utilizing a responsive design is a very important initial step, there are many other key user experiences that should be evaluated for optimization opportunities.
Adobe Analytics: Manage Projects in Analysis Workspace
Ben Gaines, Product Manager for Adobe Analytics, has put together a great video overview of how to manage projects in Analysis Workspace.
Adobe DTM: Access Data Elements Across Subdomains
I recently ran into an issue with accessing DTM Data Elements across subdomains — they weren’t available. After a bit of research, I discovered that DTM makes use of Cookies to provide access to Data Elements if you select to remember the value for the Session or the Visitor.
Thinking Strategically About Adobe DTM
By Jason Thompson, co-founder, 33 Sticks If you attended Adobe Summit, or happened to be anywhere around the event, chances are pretty good you heard something about Adobe DTM. Tag Management, although it’s been around for years, has traditionally been the awkward kid at the children’s table, but this year they became honored […]
UserTesting: An Analyst’s Secret Weapon
While UserTesting is an amazing tool for, well, user testing, it is also an extremely valuable tool for analysts. At 33 Sticks, we routinely include UserTesting videos as part of the insights and recommendations we deliver to our clients. We have found that by including the voice of potential customers, struggling with usability issues we […]
UserTesting: An Analyst’s Secret Weapon
While UserTesting is an amazing tool for, well, user testing, it is also an extremely valuable tool for analysts. At 33 Sticks, we routinely include UserTesting videos as part of the insights and recommendations we deliver to our clients. We have found that by including the voice of potential customers, struggling with usability issues we […]
Anatomy of a Poorly Executed Email Campaign
By Jason Thompson, co-founder, 33 Sticks I recently received an email from a large analytics vendor introducing a new virtual training series. The topic of virtual training being one that is very interesting to me, I actually opened the email rather than sending it directly to the trash, which I typically do with most […]