LISTEN TO THE EPISODE Key Components of Running a Successful Testing Program Once a testing and optimization program is up and running, what are the key components of making it successful? What needs to be done to ensure that it’s advancing and becoming more sophisticated? Last week, Jason, Hila, and Jim spoke about the important […]
Category Archives: Blog
33 Tangents – Episode #25 – Dealing with Technology Addiction
LISTEN TO THE EPISODE WHY AM I SO ADDICTED? Technology addiction is a very real thing. With the latest iOS version, Apple has released a feature called “Screen Time” to measure how much you use your phone and to give you the ability to shut down applications after a certain amount of usage per […]
Differences between DTM and Launch to be Aware of
There’s a lot of talk about how Adobe Launch is backwards-compatible- that, aside from a few _satellite methods that may not still work (that were probably not supported to begin with), anything you had in DTM should still work in Launch. But, well, not EVERYTHING in DTM is still going to work in Launch, and […]
Jenn Kunz to Present at ObservePoint Virtual Summit
Join us for Observepoint’s Virtual Analytics Summit on October 25th! I’ll have the opportunity to speak about measuring and improving not just your data quality, but also the value you get OUT of the data: your data ecosystem, your processes, and your team’s roles. In our industry, there is (deservedly) a lot of attention given […]
Starting a Testing and Optimization Program – 33 Tangents Episode 22
LISTEN TO THE EPISODE WHY IS IT SO DIFFICULT TO GET AN OPTIMIZATION PROGRAM STARTED? We have seen countless companies create excitement around building an optimization program through purchasing new technology, often times a backlog of low value tests e.g. should we change the button color from blue to red?, are run and then the […]
33 Tangents – Episode #19 – Making an Impact
Can you only make an impact at an organization when you work for a small company? Can those that work for large organizations have an impact? Do you make an impact by what you do internally or by what you do externally? This week Jason, Jon, and Jim tackle the concept of having an impact […]
33 Tangents – Episode #18 – Agency Billing Models (A.K.A. Jason Hates the Billable Hour)
This week, Jim, Jon, and Jason dig into one of Jason’s favorite topic – agency billing models. Traditionally, agencies and consulting firms bill by the hour. Every minute an employee spends working with a client, needs to billed to them. Employees are also pressured to make sure they maintain a high rate of billable time […]
33 Tangents – Episode #17 – Talking UK Ecommerce with Adam Woodhouse of Dixons Carphone
This week Jim, Jenn, and Jason sit down and chat with Adam Woodhouse, Senior Ecommerce Insights Manager at Dixons Carphone. They discuss the typical challenges faced by Adam on a day to day basis, how the organization uses data that is collected, and what it’s like to work with a consulting team that is based […]
Direct Call Rules in Launch have a new power: passing additional info in _satellite.track
Adobe’s Dynamic Tag Manager has always given developers a chance to define exactly when a rule was called, by firing _satellite.track(“insert rule name here”). This is called a Direct Call Rule (or DCR). They didn’t always get a ton of product love- after all, Event Based Rules don’t require work from developers and have so […]
33 Tangents – Episode #16 – Analyzing Utah air quality data with Randy Zwitch
What does air quality have to do with data and collaboration? This week Randy Zwitch, Senior Developer Advocate at MapD, joins Jason and Jim to talk about his love of data and collaborating with developers remotely. Randy and Jason have been working together on a project using MapD’s platform and air quality data from Jason’s […]