Why is everyone talking Customer Data Platforms (CDP)? What is a Customer Data Platform, or CDP, and how can it help my business? This week Hila and Jason sit down with Aaron Fossum, Director of Digital Analytics at Holland America Line to discuss CDPs. Aaron talks about Holland’s goal with being better able to talk […]
Category Archives: Blog
33 Tangents – Episode #31 – What is a “North Star Metric” and how do you go about determining it?
Making the Case for the North Star Metric Created and defined by GrowthHackers, “The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth. The North […]
33 Tangents – Episode #29 – Publishing Analytics with Todd Schauman of The Christian Science Monitor
Making the Case for Investing in Publishing Analytics This week Jim was in Boston and paid a visit to The Christian Science Monitor, one of 33 Sticks’ clients. As part of the visit he and Jason were able to get time with Todd Schauman to record a podcast episode. Todd is the Director of Marketing […]
33 Tangents – Episode #28 – The Most Important Customer Intent Signals to Track
Should I Just Tag All The Things?!? When it comes to implementing analytics tracking, some feel the need to tag everything a visitor can click on. While there may be value to tracking most of the interactions a visitor can make, there is a core set that can be lost in the mix if not […]
33 Tangents – Episode #27 – I Just Inherited an Analytics Implementation, Now What?
LISTEN TO THE EPISODE HELP!?! I just took a new job, inherited an analytics implementation, what do I do? You’ve just started a new job as the Analytics/Insights manager or perhaps just took a new VP of Marketing role, you’re coming into a position where an analytics solution was previously designed and implemented. What are […]
Adobe DTM-to-Launch Tips
Recently Jenn Kunz published a multi-part series on migrating from Adobe DTM to Adobe Launch [icon name=”rocket” class=”” unprefixed_class=””] DTM-to-Launch Migration Series #1: Options and Considerations [icon name=”rocket” class=”” unprefixed_class=””] DTM-to-Launch Migration Series #2: A Golden Opportunity [icon name=”rocket” class=”” unprefixed_class=””] DTM-to-Launch Migration Series #3: The Migration Process We took her top tips and built […]
DTM-to-Launch Migration Series #3: The Migration Process
Thus far in this series, we’ve discussed your options for a DTM-to-Launch Migration, and some potential areas you can improve upon your solution as part of a migration. As you can see from my previous posts, there are a lot of possible considerations for a DTM-to-Launch migration. So what might the actual process look like […]
DTM-to-Launch Migration Series #2: A Golden Opportunity
Aside from all of the things that Launch handles better than DTM did (which I discussed a bit in my previous post in the series), a move to Launch provides an opportunity to clean up and optimize your implementation (to the point that even if you weren’t moving to Launch, you could still do this […]
DTM-to-Launch Migration Series #1: Options and Considerations
Adobe’s Launch is really building momentum (they just announced the plan to sunset DTM– editing abilities end December 31st, 2019 July 1st, 2020; read-only access dies June 2020 December 31st, 2020 (dates updated to reflect Adobe’s change)), and in the past few months, it feels like almost every day, I get asked “what does a […]
33 Tangents – Episode #26 – Talking DTM to Launch Migrations with Corey Spencer
LISTEN TO THE EPISODE LET’S LEARN ABOUT COREY SPENCER AND ADOBE LAUNCH Adobe recently announced the end of life plans and sunset date for Adobe DTM. With migrations from DTM to Launch estimated to take up to 9 months, this means that if many organizations are not talking about migrating they could already behind the […]