Category Archives: Blog

[et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row _builder_version=”4.4.7″ custom_padding=”||2px|||”][et_pb_column type=”4_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″] Running Mutually Exclusive Optimization Activities [/et_pb_text][et_pb_image src=”https://33sticks.com/wp-content/uploads/2020/10/denys-nevozhai-7nrsVjvALnA-unsplash-1024×768.jpg” title_text=”denys-nevozhai-7nrsVjvALnA-unsplash” _builder_version=”4.4.7″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row _builder_version=”4.4.7″ custom_margin=”-202px|auto||auto|false|false” custom_padding=”69px|||||”][et_pb_column type=”4_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″ min_height=”1716px” custom_padding=”||0px|||” hover_enabled=”0″] In my last blog post, I discussed how to set yourself up for success and properly plan and prioritize your A/B testing backlog. Now, we’ll take a […]

[et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row _builder_version=”4.4.7″][et_pb_column type=”4_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″] Prioritizing ideas based upon potential impact and test run length [/et_pb_text][et_pb_image src=”https://33sticks.com/wp-content/uploads/2020/09/image-2-1.jpg” title_text=”image (2)” _builder_version=”4.4.7″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row _builder_version=”4.4.7″ custom_margin=”-200px||||false|false” custom_padding=”69px|||||”][et_pb_column type=”4_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″ min_height=”2327px”] “Sound strategy starts with having the right goal.” Michael Porter Whether you are brand new to A/B testing, or a seasoned professional, there are […]

“By failing to prepare, you are preparing to fail.” ― Benjamin Franklin A few years ago, I was approached by a hotel chain to help figure out why their booking rate was lower than the industry average. It was a unique opportunity to analyze a booking funnel and provide insights that would directly inform them […]

A few days ago, I found myself at an intersection, both literally and figuratively. I saw a young man in a motorized wheelchair halfway out into traffic, his wheelchair had stopped working. I sat there thinking, “I really should do something. He needs help. I really should do something. It’s time for me to do […]

A lot of information exists in our industry about telling stories, building presentations or deploying analytics. There is less information (that I’ve found) that teaches someone to think like an analyst or how to derive insights from data. I believe it’s less available because it’s not exactly simple to teach. In many cases, people either […]