The One Person The CMO Can’t Live Without According to IBM, over the next 3-5 years most CMOs plan to focus on the integration of cross-channel touch-points. While 83% will focus on analytics to capture customer insights to help fuel their campaigns, very few of them know exactly how to prepare to meet the data […]
Category Archives: 33 Sticks Daily
33 Sticks Daily – October 2, 2015
Bad User Experiences: How Analytics Can Improve App Testing Because of analytics, Amazon knows what you want before you know it. So does Target. But: Analytics is not only something used for point of sale experiences. Sometimes, “conversion” means something other than getting someone to buy something. Sometimes it simply means that someone likes […]
33 Sticks Daily – September 30, 2015
TV Ads Are About to Get Personal With New Targeting Tools Using data from cable set-top boxes that track TV viewing, credit cards and other sources, #media companies including Comcast Corp.’s NBCUniversal, Time Warner Inc.’s Turner and Viacom Inc. are trying to compete with Web giants like Google Inc. and Facebook Inc. and help marketers […]
33 Sticks Daily – September 28, 2015
Get Schooled On Training for Your Analytics Career If you are looking to join the wave as an analyst but need to acquire analytics and #data science skills, God help you! Not because you can’t do it, but because the Internet abounds with offers of analytics and data science training. And the options are […]
33 Sticks Daily – September 25, 2015
Conversion Optimization: A List of Psychological Tactics This article uses academic research to answer questions like ‘Why are contrasting buttons effective?’, ‘Why should you use 1st person CTA wording?’, and ‘Why (and when) are trust symbols effective? This extremely rich research provides the following for each tactic discussed: Principle: The psychological principle involved Example: […]