Tag Management Systems have greatly improved the flexibility and responsiveness of implementations in recent years. There are many positives to them but this episode is not about that. Governance is often seen as an extra step or not critical so many companies simply jump in and start coding without any design or plan. What are the […]
Author Archives: Jim Driscoll
33 Tangents – Episode #37 – Talking Analytics Product Management with Ben Gaines
This week Jim and Jason sit down and have a conversation with Ben Gaines who is a Group Product Manager with Adobe. Ben shares his insights and learnings from what it was like when he started with Omniture to what his day to day looks like today. Ben discusses what it means to be a […]
It’s A Marathon, Not A Sprint
I’m no runner and I definitely don’t find it fun like others do. I’m the person that goes to the gym to lift weights and work on strength but about 2 years ago I decided that I needed to challenge myself and get out of my comfort zone so I decided to set a goal […]
The Dreaded Question: “Why Doesn’t This Metric in System A Exactly Match System B?”
Imagine if you will, a prospect hires you to come in and design a new analytics implementation using a new tool. Everything is going great and you’re getting all the information you need from the stakeholder interviews you’ve conducted. You’ve identified all the systems in play, including the incumbent analytics tool that is going to […]
Is it possible to over-optimize how you use your TMS?
The short answer is yes. We’ve talked before about how important it is to have a clearly defined methodology for how you and those in your company will use your tag management system (TMS). We’ve worked with clients who didn’t take that step and what happened was they ended up developing a point solution approach. […]
Don’t Forget the Human Element
It happens to the best of us. We get deep into a client engagement and become laser-focused on the deliverables along with all of the details and tasks that go into ensuring those deliverables are accurate, on time, and most importantly, valuable to the client. We begin to lose sight of the strategic side and […]
Adobe EMEA Summit 2016 – Day 2
The walk to the ExCeL center this morning was great as it was the first sunny day since I’ve arrived in London. The sky was clear and the view was great heading up there.
Adobe EMEA Summit 2016 – Day 1
Adobe’s EMEA Summit 2016 is being held on May 11 & 12 in London and this year 33 Sticks will be present. Both Guy Dahan, our Director of Client Success, and I are attending. As we’ve begun working with more UK based clients we felt it was important to have a presence.
TMS Usage Methodology – The Blueprint to Create a Manageable Implementation
As Tag Management Systems (TMS) have become ubiquitous technology in the web analytics and digital marketing space, there are multiple ways to approach using them. Regardless of the way your organization decides to use it, it is important to identify the methodology. Having spent the last several years using multiple TMS platforms and designing solutions revolving around them, those clients that don’t identify the methodology, or the best practices, their organization is going to adopt, the technology usually end ups in the same spot.
Creating Custom Dashboards Using the Adobe Reporting API
Toward the beginning of the 4th quarter 2015, we had a global electronics retailer approach us looking for a solution to a business problem they had. This client is a major electronics retailer that operates online and brick-and-mortar stores for multiple brands. Our primary contact at the client, who manages the team responsible for analytics and insights, saw this problem while the rest of the business didn’t realize they even had a problem.