On a recent episode, Jason discussed the idea of developing mastery in one’s craft. As part of that conversation, both he and Jim talked about how elite athletes develop their mastery to such a degree that they are able to slow the pace of a game down to a level where they can be 2 […]
Author Archives: Jim Driscoll
33 Tangents – Episode #47 – When Is It Time To Switch Tools/Vendors?
We frequently come across 1 of 2 scenarios. We either have a company that has a tool (or set of tools) that are in place and no matter the work they put into them, the tool doesn’t fit their need and they don’t move on and find a better tool, or we have a company […]
33 Tangents – Episode #46 – You Take Your Bracket Seriously, Why Don’t You Take Your Testing Program Seriously?
With March Madness right around the corner, you’re going to see many spending a great deal of time putting their tournament brackets together. Why does if feel like some of these people spend more time and effort on that than their testing program? We’ve come across many who don’t take their testing program seriously and just […]
33 Tangents – Episode #45 – How Do You Get Experience?
At some point in your career, you will face the paradox of needing to gain experience to move your career forward, but no one is willing to giving you a chance because you don’t have the experience. This is often seen early in one’s career when searching for that first or second job out of college. […]
33 Tangents – Episode #44 – Talking Analytics and Psychology with Evan LaPointe
On this week’s episode of 33 Tangents, Jason and Jim sit down with Evan LaPointe, the founder and CEO of Core Consulting as well as the creator of Satellite (now Adobe DTM) that was acquired in an industry defining acquisition by Adobe in 2013. THINGS WE MENTIONED Jim’s wife powerlifting Swarm App Adobe Acquires Satellite […]
33 Tangents – Episode #43 – 💔 When to Breakup With a Client 💔
As we wrap up our episodes for the month of February, Jason, Jon, and Jim talk about breakups. There are those clients that come into our lives that stay there for the long term and they are wonderful to work with. There are those that we realize at some point the business is better off […]
33 Tangents – Episode #42 – Understanding the Customer Journey
Many companies still make decisions about their online presence (marketing, webstore, lead generation), about what they want the customer to be and how they want the customer to engage instead of learning what is really going on. How can Analytics help inform who the customer is and how they want engage? This is something that […]
33 Tangents – Episode #41 – Coaching and Mentoring Your Team
This week Jim, Hila, and Jason, continue the theme from last week’s episode around giving tough love to your customer through having those honest, hard conversations in order to build a strong relationship. In our last episode, Jason mentioned this quote by former UCLA basketball coach John Wooden “One of the greatest motivating factors is […]
33 Tangents – Episode #40 – When To Give A Customer a Little Tough Love
There is a perception that you need to be a “yes person” to have a successful client engagement. In our last episode Jason mentioned that the low barrier to entry in our space is partially responsible for this. In order to have a happy, satisfied client, you need to give them everything that they want, […]
33 Tangents – Episode #39 – Investing in Consulting
When you hear the word ‘consulting’, many people and organizations often get a sour taste in their mouths. They have been burned in the past by so called “experts” or they think that surly we are smarter about our business than anyone on the outside. But…there is amazing value to be gained from bringing in […]