Author Archives: Jim Driscoll

We’ve all encountered those clients that are so focused on instrumentation and the data they want to collect, that they lose sight of actually using it. What is a data hoarder and how do you approach an engagement like this? How do you refocus a client and show them they don’t need to track absolutely […]

With Thanksgiving just a couple of weeks away, Jason and Jim spend some time talking about gratitude. How can you express gratitude genuinely? As an employer, how can you show gratitude without being seen as phony? As an employee, how can you show gratitude without being viewed as a kiss-ass? As a company, how you […]

It’s important for a company to share the principles and values that make up its foundation. If you’re not careful though, it can come across as a disingenuous sales pitch. How do you ensure that you do so genuinely and not turn off potential customers? On this week’s episode of 33 Tangents Jason, Hila, and […]

When it comes to being a technical implementer, one of the key ways to provide value is through the deployment of analytics and marketing technology data collection logic. Putting a significant amount of focus on this can be a problem because the many times the value is fleeting. There is always something new to deploy […]

Recently Jim and Bryant presented to a client’s executive team. These kind of situations can be nerve wracking and can make the most seasoned presenter nervous. For those who are detailed oriented, these kinds of presentations can be filled with landmines. Too much information or too little information can cause the presentation to spiral. Wording […]

This week Jim and Jason are joined by Carrie Bourke, Director of Customer Analytics and Insight at Harvard Business Review. Prior to her time at HBR, Carrie spent times in analytics leadership roles at Clario Analytics, L.L. Bean, & Staples. Over the last 3 years Carrie has been a partner of 33 Sticks and during […]

Metrics and KPIs are provided so we know the health of the business. What happens when they are overemphasized and become the sole focus of employees? What could possibly go wrong by managing to these? This week Jim, Jason, and Bryant discuss the flaws with managing to metrics but why it’s very alluring to do […]

With many engagements, the focus is a document. Questions like “What is the status of the document?” and “When will the documentation be delivered?” are often asked. The document is viewed as the deliverable when in actuality, the document is not the deliverable. The solution conveyed in the document and the process to identify and […]

In a recent episode, Jim and Jason talked with Dan Roden about building a culture of trust. This week Jim, Jason, and Bryant talk about another business taboo, being personal. There is a common belief that business needs to be formal, cold, and boring. Anything going on with a person outside of work should be […]

    We’ve all seen this, heck it may have even been us at times in our career. You have a really smart person who is amazing at their job. They are promoted into a leadership position and they fall flat on their face. They are inept as a manager and the respect they had […]