Adobe’s Dynamic Tag Manager has always given developers a chance to define exactly when a rule was called, by firing _satellite.track(“insert rule name here”). This is called a Direct Call Rule (or DCR). They didn’t always get a ton of product love- after all, Event Based Rules don’t require work from developers and have so […]
Author Archives: Jenn Kunz
Setting up Adobe Analytics for GDPR
There is so much documentation out there for Adobe Analytics and GDPR, it’s hard to see how it all fits together (though I do feel like Adobe’s documentation on the GDPR workflow is a good place to start). Note, I am NOT claiming to be an expert on this- I’ll defer to Adobe staff for […]