By Jason Thompson, co-founder, 33 Sticks If you attended Adobe Summit, or happened to be anywhere around the event, chances are pretty good you heard something about Adobe DTM. Tag Management, although it’s been around for years, has traditionally been the awkward kid at the children’s table, but this year they became honored […]
Author Archives: jason
UserTesting: An Analyst’s Secret Weapon
While UserTesting is an amazing tool for, well, user testing, it is also an extremely valuable tool for analysts. At 33 Sticks, we routinely include UserTesting videos as part of the insights and recommendations we deliver to our clients. We have found that by including the voice of potential customers, struggling with usability issues we […]
UserTesting: An Analyst’s Secret Weapon
While UserTesting is an amazing tool for, well, user testing, it is also an extremely valuable tool for analysts. At 33 Sticks, we routinely include UserTesting videos as part of the insights and recommendations we deliver to our clients. We have found that by including the voice of potential customers, struggling with usability issues we […]
Introducing Guy Dahan – Director of Client Success
FOR IMMEDIATE RELEASE American Fork, UT – October 6, 2015 Today 33 Sticks announced the addition of Guy Dahan to the 33 Sticks team. Guy joins us, after an extremely successful career in the banking industry, as our Director of Client Success. We know that 33 Sticks is only successful when our clients are successful, […]
Anatomy of a Poorly Executed Email Campaign
By Jason Thompson, co-founder, 33 Sticks I recently received an email from a large analytics vendor introducing a new virtual training series. The topic of virtual training being one that is very interesting to me, I actually opened the email rather than sending it directly to the trash, which I typically do with most […]
33 Sticks and Optimizely Take Relationship to the Next Level
By Jason Thompson, co-founder, 33 Sticks Today, we are excited to announce a new partnership with Optimizely. Since the launch of 33 Sticks, we have been utilizing the Optimizely platform to drive high-value personalization and optimization campaigns for many of our clients and we felt that now was a perfect time to take our […]
Which Came First, the Analyst or the Culture?
By Jason Thompson, co-founder, 33 Sticks You can spend a lot of money hiring great analysts but unless you have the culture of analytics as a core component across the business, even the best analysts will have a diminished ability to drive value. Companies that I have worked both for and with that […]
Analytics Tips for Early Stage Startups
By Jason Thompson, co-founder, 33 Sticks All the tips I can offer will mean little if startups are unwilling to properly invest in analytics. Many early stage startups, being in the 1-10 employee range, often understand the important of analytics yet, for many different reasons, don’t properly invest in analytics. Investing in […]
Are You Branding Your Internal Analytics Practice?
By Jason Thompson, co-founder, 33 Sticks The first boss I had, after graduating college, taught me two* valuable lessons. Lesson 1: Invest wisely so that you can make a lot of money, in a relatively short amount of time, so that you can retire early and become a ski instructor in Austria. […]
Analysis Framework: A Practical Approach to Solving Business Problems
By Jason Thompson, co-founder, 33 Sticks We are analysts, we solve problems. While we never face the exact same problem twice, the problem solving process we go through is repeatable. This repeatable framework helps ensure that we are consistently delivering quality insights that are used to solve actual business problems. This practical approach […]