Bad User Experiences: How Analytics Can Improve App Testing Because of analytics, Amazon knows what you want before you know it. So does Target. But: Analytics is not only something used for point of sale experiences. Sometimes, “conversion” means something other than getting someone to buy something. Sometimes it simply means that someone likes […]
Author Archives: jason
33 Sticks Daily – September 30, 2015
TV Ads Are About to Get Personal With New Targeting Tools Using data from cable set-top boxes that track TV viewing, credit cards and other sources, #media companies including Comcast Corp.’s NBCUniversal, Time Warner Inc.’s Turner and Viacom Inc. are trying to compete with Web giants like Google Inc. and Facebook Inc. and help marketers […]
33 Sticks Daily – September 28, 2015
Get Schooled On Training for Your Analytics Career If you are looking to join the wave as an analyst but need to acquire analytics and #data science skills, God help you! Not because you can’t do it, but because the Internet abounds with offers of analytics and data science training. And the options are […]
33 Sticks Daily – September 25, 2015
Conversion Optimization: A List of Psychological Tactics This article uses academic research to answer questions like ‘Why are contrasting buttons effective?’, ‘Why should you use 1st person CTA wording?’, and ‘Why (and when) are trust symbols effective? This extremely rich research provides the following for each tactic discussed: Principle: The psychological principle involved Example: […]
Adobe Interviews 33 Sticks About DTM and the User Experience
What was the first type DTM implementation you worked on? Any myth-busting moments? The first DTM implementation was part of a full-scale reimplementation of Adobe Analytics and Target for a large, multinational, solar power company. During the reimplementation, we discovered the popular myth that deploying a TMS allows organizations to cut IT out of the […]
33 Sticks Welcomes Jim Driscoll as Implementation Strategist
FOR IMMEDIATE RELEASE American Fork, UT – August 18, 2015 We are very excited to announce that Jim Driscoll has joined the 33 Sticks team to help us further develop our strategic analytics offerings. Jim will play a key role in extending our capabilities as we continue to increase the amazing value we are creating […]
4 Simple Tricks to Optimize Mobile Forms
If visitors accessing your site from a mobile device aren’t in the majority, they will be soon so there should be no excuses not optimize your key conversion funnels for mobile. Unfortunately, when it comes to mobile optimization, the conversation typically starts and ends with responsive design. While utilizing a responsive design is a very important initial step, there are many other key user experiences that should be evaluated for optimization opportunities.
Adobe Analytics: Manage Projects in Analysis Workspace
Ben Gaines, Product Manager for Adobe Analytics, has put together a great video overview of how to manage projects in Analysis Workspace.
Adobe DTM: Access Data Elements Across Subdomains
I recently ran into an issue with accessing DTM Data Elements across subdomains — they weren’t available. After a bit of research, I discovered that DTM makes use of Cookies to provide access to Data Elements if you select to remember the value for the Session or the Visitor.
Implement Universal Analytics Using GTM
In this tutorial, we will show you just how easy it is to deploy Universal Analytics on your site or blog using Google Tag Manager (GTM).