Whether you are a first year analyst or a 20 year industry veteran, you have something of value to share. And it is in that sharing that individuals, organizations, and entire industries move forward.
Author Archives: jason
Tag Management: The ROI of Free
Ever since Google released a free version of Google Analytics, we have discussed the inherent trap of using a “free” analytics solutions — that trap being a lack of investment in the people needed to drive value from the solutions. And while many companies continue to fall into that trap, and fail to drive value from free solutions, the industry has reached a state of maturity where many other companies are in fact driving amazing value from free platforms.
33 Sticks Partners with Tagtician to Build Tag Management Companion Tool
NOTE: This press release was originally published on PRWeb. American Fork, UT and Memphis, TN; February 16, 2016 – 33 Sticks today announced a deep partnership with Tagtician to build a full-featured companion tool for tag management systems. “Tagtician has been a long time coming. It solves the problems I wanted a tag management system […]
Measuring Form Success Using Adobe DTM
For all sites, not just non-ecommerce focused sites, having an understanding of how your site visitors are utilizing your web forms, which have become for many sites the primary method of communication, is ultra critical.
Avoid the Marketing Pixel Wasteland
With the rapid adoption of Tag Management Solutions (TMS), the ability to deploy marketing conversion pixels has never been easier. However, with that ease comes the potential danger of pushing marketing pixels to your site without regard to process or governance.
This undisciplined approach to pixel management often leads to sites becoming bloated with pixels, many of which are for campaigns that ended months, if not years, ago. A marketing pixel wasteland, if you will.
Learn how investing in some light-weight process to manage your marketing pixels will save you time and money.
Python for Business: Identifying Duplicate Data
Data Preparation is one of those critical tasks that most digital analysts take for granted as many of the analytics platforms we use take care of this task for us or at least we like to believe they do so. With that said, Data Preparation should be a task that every good analyst completes as part of any data investigation.
Programmatic Data Analysis a Critical Skill for Digital Analysts
Ever since Randy Zwitch first introduced RSiteCatalyst, an Adobe Analytics R package, to the world, the Digital Analytics industry has had a fascination with programmatic data analysis. For a time, it was the hot topic to be caught discussing at conferences, the thought-leaders were blogging about it, and experts opined about it on their favorite podcasts.
Sharpen Your Analytics Saw
There is overwhelming evidence that top employees are constantly looking to develop their skills, in fact, lack of company support in keeping one’s skills sharp is often listed as a top reason for why employees quit. Yet even though this is a known and accepted fact, many companies simply fail to invest in employee growth — the consulting industry being one of the worst offenders.
How to Sell Your Boss On a New Data Layer
If a tag management solution is the framing of your dream house, the data layer is the foundation upon which your dream house will be built. However very few people get excited about laying a foundation, especially the people writing the checks, so how do you sell your boss on making the investment needed to deploy a solid data layer foundation?
33 Sticks Daily – October 5, 2015
The One Person The CMO Can’t Live Without According to IBM, over the next 3-5 years most CMOs plan to focus on the integration of cross-channel touch-points. While 83% will focus on analytics to capture customer insights to help fuel their campaigns, very few of them know exactly how to prepare to meet the data […]