If you are already familiar with the Adobe Analytics APIs then creating an Adobe Analytics-Amazon Alexa Skill is a pretty simple process. Building Alexa Skills with the Alexa Skills Kit STEP 1: Create a New Skill If you haven’t already, your first step is to create an Amazon Developer account. Once you have […]
Author Archives: jason
ObservePoint: How to Sell Your Boss On a Digital Data Layer
What is a Data Layer? For many, the concept of a data layer is still elusive—and for those who grasp it, there is always more to learn. At its most basic form, a data layer is a layer of programming language that contains various types of information including online user behavior data, mobile app […]
Jason Thompson, Co-Founder of 33 Sticks, to Present at ObservePoint’s 2016 Analytics Summit
SILICON SLOPES, Utah – November 2, 2016 – ObservePoint is pleased to announce that Jason Thompson, Co-Founder at 33 Sticks, will be speaking at the first annual Analytics Summit, hosted by ObservePoint. Thompson will be discussing a recent hot topic in the analytics industry: how to convince your boss of the need for a data […]
Dynamically Track YouTube Videos with Adobe Analytics – No Development Required
The Adobe Analytics YouTube Player Video Measurement Library will enable you to track video consumption on your site using the YouTube iFrame Player API. If you are comfortable using Adobe DTM, you can deploy all the code you need directly through DTM without having to make any code changes on your site.
Remove Adobe Analytics Downloaded Report Comment Header Using Python
This simple Python script allows you to input the path to a downloaded Adobe Analytics report and it returns a cleaned up CSV file that has stripped out the large comment header, leaving you with just the column headers and the corresponding data.
Adding a Sexy UI to RSiteCatalyst using Shiny
Before we begin, it is important to mention that we have long been strong supporters of the work that Randy Zwitch, Willem Paling & Jowanza Joseph have done to create and maintain the extremely powerful Adobe Analytics R Package, RSiteCatalyst. Their dedication to this open-source effort often goes unrecognized which, as the idea of using programmatic analysis for digital analytics data becomes a more accepted practice, we hope will change.
Adobe DTM: ContextHub Tool + dataelementchanged + Dynamic Data Layer = ???
If you logged into Adobe DTM over the weekend, like I did, you may have noticed two new features that became available.
Jon Narong Joins 33 Sticks to Strengthen Insights and Optimization Offerings
AMERICAN FORK, UT JUNE 01, 2016 — When we started 33 Sticks, we set out to create something unique and special. Not only was the services landscape quickly becoming littered with fly-by-night analytics shops and full service marketing agencies adding analytics as a “core specialty” but we had grown generally tired of the way analytics […]
The Frequent Flyer of Digital
During my travels, I always get this intrinsic feeling when walking through the airports. The feeling of passing through a space intermittently as an intersection of life and travel that is somewhat odd yet intriguing. I’ve been to many places but only in passing through this gap in travel. Kind of like window shopping but […]
HBR Partners with 33 Sticks to Supercharge Adobe DTM Implementation
NOTE: This press release was originally published on PRWeb. AMERICAN FORK, UT (PRWEB) APRIL 06, 2016 Harvard Business Review (HBR) approached 33 Sticks to help maximize the utility of their tag management system on HBR.org. The team at HBR had questions about user interactions and how they could best leverage data to improve site usability. […]