Author Archives: jason

LISTEN TO THE EPISODE HELP!?! I just took a new job, inherited an analytics implementation, what do I do? You’ve just started a new job as the Analytics/Insights manager or perhaps just took a new VP of Marketing role, you’re coming into a position where an analytics solution was previously designed and implemented. What are […]

LISTEN TO THE EPISODE LET’S LEARN ABOUT COREY SPENCER AND ADOBE LAUNCH Adobe recently announced the end of life plans and sunset date for Adobe DTM. With migrations from DTM to Launch estimated to take up to 9 months, this means that if many organizations are not talking about migrating they could already behind the […]

LISTEN TO THE EPISODE Key Components of Running a Successful Testing Program Once a testing and optimization program is up and running, what are the key components of making it successful? What needs to be done to ensure that it’s advancing and becoming more sophisticated? Last week, Jason, Hila, and Jim spoke about the important […]

LISTEN TO THE EPISODE   WHY AM I SO ADDICTED? Technology addiction is a very real thing. With the latest iOS version, Apple has released a feature called “Screen Time” to measure how much you use your phone and to give you the ability to shut down applications after a certain amount of usage per […]

LISTEN TO THE EPISODE WHY IS IT SO DIFFICULT TO GET AN OPTIMIZATION PROGRAM STARTED? We have seen countless companies create excitement around building an optimization program through purchasing new technology, often times a backlog of low value tests e.g. should we change the button color from blue to red?, are run and then the […]

Can you only make an impact at an organization when you work for a small company? Can those that work for large organizations have an impact? Do you make an impact by what you do internally or by what you do externally? This week Jason, Jon, and Jim tackle the concept of having an impact […]

This week, Jim, Jon, and Jason dig into one of Jason’s favorite topic – agency billing models. Traditionally, agencies and consulting firms bill by the hour. Every minute an employee spends working with a client, needs to billed to them. Employees are also pressured to make sure they maintain a high rate of billable time […]

This week Jim, Jenn, and Jason sit down and chat with Adam Woodhouse, Senior Ecommerce Insights Manager at Dixons Carphone. They discuss the typical challenges faced by Adam on a day to day basis, how the organization uses data that is collected, and what it’s like to work with a consulting team that is based […]