I started my career in 2004. I’m fascinated by technology, people, and behaviors. Digital marketing is the confluence of those three things and I’ve been fortunate enough to work in this field for my entire career. Throughout my tenure in the digital marketing space, I’ve had the pleasure of working with hundreds of clients as […]
Author Archives: jason
Hila Dahan’s Adobe Summit Session on Advanced Calculated Metrics
33 Sticks Co-Founder and Principal Analyst, Hila Dahan, presented an extremely popular session at this years Adobe Summit in Las Vegas. Hila’s session focused on using advanced Calculated Metrics in three highly valuable use-cases: Forecasting – Introducing plan data into Analysis Workspace and creating pacing visualizations. Statistical Significance – Calculating test results in Analysis Workspace […]
Reflecting on Adobe Summit 2019
This was the first Adobe Summit I have attended since the conference moved from Salt Lake to Las Vegas and I’m really glad I did but before we go any further, I should let you know that this isn’t going to be your typical Summit recap of sessions attended, thoughts on the keynotes, and why […]
33 Sticks To No Longer Create Public Extensions for Adobe Launch
As announced on Twitter, 33 Sticks has decided to no longer create publicly available Extensions for Adobe Launch. I’ve made the decision that @33Sticks will no longer create public Extensions for Adobe Launch. Blog post to follow with why I’ve made this decision if you are interested. — jason thompson (@usujason) March 7, 2019 While […]
You Are Most Likely Doing A/B Testing Wrong!
With the introduction of enterprise optimization platforms, never has it been easier for organizations to build and run optimization programs. Before tools like Adobe Target, Optimizely, and Google Optimize, when the marketing teams wanted to run a test, they’d have to venture down into the basement to convince one of the stats geeks to help […]
The ‘No Custom Code’ Challenge
Jan Exner, Consulting Manager at Adobe, issued a challenge via a blog post titled ‘2019 Challenge: no Custom Code’ “I challenge myself (and you!) to not use any custom code when you deploy any of the Adobe Experience Cloud Solutions.” After reading Jan’s post, in which he outlines the reasons behind issuing this challenge, I […]
33 Tangents – Episode #33 – Talking Customer Data Platforms with Aaron Fossum of Holland America Line
Why is everyone talking Customer Data Platforms (CDP)? What is a Customer Data Platform, or CDP, and how can it help my business? This week Hila and Jason sit down with Aaron Fossum, Director of Digital Analytics at Holland America Line to discuss CDPs. Aaron talks about Holland’s goal with being better able to talk […]
33 Tangents – Episode #31 – What is a “North Star Metric” and how do you go about determining it?
Making the Case for the North Star Metric Created and defined by GrowthHackers, “The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth. The North […]
33 Tangents – Episode #29 – Publishing Analytics with Todd Schauman of The Christian Science Monitor
Making the Case for Investing in Publishing Analytics This week Jim was in Boston and paid a visit to The Christian Science Monitor, one of 33 Sticks’ clients. As part of the visit he and Jason were able to get time with Todd Schauman to record a podcast episode. Todd is the Director of Marketing […]
33 Tangents – Episode #28 – The Most Important Customer Intent Signals to Track
Should I Just Tag All The Things?!? When it comes to implementing analytics tracking, some feel the need to tag everything a visitor can click on. While there may be value to tracking most of the interactions a visitor can make, there is a core set that can be lost in the mix if not […]