In Part 1, we reviewed how Charles can be used to swap local files with files on your production site to test changes made to your tracking code. Now, in Part 2, we will take the Map Local feature in Charles to a whole new level by mapping files that don’t yet exist on […]
Author Archives: jason
Charles, It's Not Just For Tag Validation – Part 1
When I first started implementing web analytics solutions for clients, my tool of choice for peeking inside the image requests being sent to the vendor was Charles. I’ve since moved on to using httpFox as my primary page tag validation tool but Charles has other features that I just can’t live without. Map Local […]
Charles, It’s Not Just For Tag Validation – Part 1
When I first started implementing web analytics solutions for clients, my tool of choice for peeking inside the image requests being sent to the vendor was Charles. I’ve since moved on to using httpFox as my primary page tag validation tool but Charles has other features that I just can’t live without. Map Local […]
Are You Branding Your Internal Analytics Practice?
The first boss I had, after graduating college, taught me two* valuable lessons. Lesson 1: Invest wisely so that you can make a lot of money, in a relatively short amount of time, so that you can retire early and become a ski instructor in Austria. Lesson 2: You must treat internal customers like you would treat […]
Understanding Statistical Significance with Omniture Test&Target
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no […]
Understanding Statistical Significance with Omniture Test&Target
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no idea […]
Validating Page Tags with HttpFox
Whether you are validating the deployment of a new measurement solution, testing enhanced page tracking, or debugging an issue with your site, having quick access to the data your site measurement tool is collecting is a must. I have used debugger tools provided by the web analytics vendors, I have used network analyzers like […]