Heatmaps have historically been given a bad name in the web analytics industry but they can be a powerful tool for data visualization. noun ˈhētmap 1 a : A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. In this blog […]
Author Archives: jason
Test&Target Global mBox Strategy
A traditional Test&Target deployment requires individual mBoxes to be added to specific site content that has been identified for optimization. Example: [javascript] [/javascript] This approach makes swapping in test content really easy, I just need to create an HTML Offer that contains a different image that I want to test: Sample […]
Test&Target Global mBox Strategy
A traditional Test&Target deployment requires individual mBoxes to be added to specific site content that has been identified for optimization. Example: [javascript] [/javascript] This approach makes swapping in test content really easy, I just need to create an HTML Offer that contains a different image that I want to test: Sample […]
Test&Target Redirects & Referrers
A simple proof on how you can capture and report on the original referring information when deploying a Test&Target direct offer.
Test&Target Redirects & Referrers
A simple proof on how you can capture and report on the original referring information when deploying a Test&Target direct offer.
Testing Dynamic Content Using Test&Target Widget Offers
Want to see how everything connects together? Watch this freaking awesome video. Want to know the details? Keep reading…. I recently was presented with an interesting problem: Return a chunk of content from a CMS based on the Offer that Test&Target served up to a visitor. After doing a little digging […]
Testing Dynamic Content Using Test&Target Widget Offers
Want to see how everything connects together? Watch this freaking awesome video. Want to know the details? Keep reading…. I recently was presented with an interesting problem: Return a chunk of content from a CMS based on the Offer that Test&Target served up to a visitor. After doing a little digging […]
Using Charles Map Local
Learn how to use the Charles Map Local function to debug client code. →Charles: Download a free trial of Charles here. →s.apl Utility Function: [javascript] /* * Utility Function: apl */ s.apl=new Function(“L”,”v”,”d”,”u”,”” +”var s=this,m=0;if(!L)L=”;if(u){var i,n,a=s.split(L,d);for(i=0;i
Using Omniture's Link Handler Plug-in
In this tutorial you will learn how to use Omniture’s Link Handler Plug-in to capture additional data to describe links that are being clicked on. Special thanks to Andreas Dierl Code Mentioned [javascript] /* * Plugin: linkHandler 0.5 – identify and report custom links */ s.linkHandler=new Function(“p”,”t”,”” +”var s=this,h=s.p_gh(),i,l;t=t?t:’o’;if(!h||(s.linkType&&(h||s.linkN” +”ame)))return ”;i=h.indexOf(‘?’);h=s.linkLeaveQueryString||i
Using Omniture’s Link Handler Plug-in
In this tutorial you will learn how to use Omniture’s Link Handler Plug-in to capture additional data to describe links that are being clicked on. Special thanks to Andreas Dierl Code Mentioned [javascript] /* * Plugin: linkHandler 0.5 – identify and report custom links */ s.linkHandler=new Function(“p”,”t”,”” +”var s=this,h=s.p_gh(),i,l;t=t?t:’o’;if(!h||(s.linkType&&(h||s.linkN” +”ame)))return ”;i=h.indexOf(‘?’);h=s.linkLeaveQueryString||i