Why are so few analytics experts freely sharing their knowledge? Is it a competition thing? Whenever I hear of people closely guarding their analytics strategies, I can’t help thinking about the Utah Jazz in the days of “Stockton to Malone.” Every team knew that the Jazz were going to continually run the pick […]
Author Archives: jason
Adobe Acquires Satellite TMS
As Satellite users, we received the big news this morning that Adobe has purchased Satellite. This is the proverbial win-win-win that you don’t always see with acquisitions. The Win for Satellite Having been a Satellite user since the very early days, we have long been witness to the elegance of the […]
FIT Radio Partners with 33 Sticks to Better Visualize and Understand Their Data
We recently worked on a challenging project, with our client FIT Radio, to help them better understand how their pricing model impacts how their users upgrade from a free account to a premium account. Based on the insights we were able to provide them, FIT Radio was able to make actionable decisions that had a […]
Research In Creative Podcast: Data Based Decision Making
This week, I made a guest appearance on the Research In Creative Podcast where I talked about how: Organizations need to do a better job collaborating data types to make holistic business decisions Social media offers the ability for organizations and individuals to create relationships that might otherwise never happen Analytics and digital optimization […]
Value Generated Is More Important Than Hours Worked
When we established 33 Sticks, one of the first, and most important, decisions we made was that we would charge our clients for the value we deliver rather than the hours we work. I’m paraphrasing Alan Weiss, consultant/speaker/author, here as he says it best, any time you are charging by the time unit, you […]
Our Logo
As an avid supporter of small business, we want to give an extra special thank you to Tina Sheppard at Anua Design for creating this work of art. Check out her site, she does great work.
How We Got Our Name
Our growing business is officially 30 days old and one of the questions we have been asked the most is ‘what’s up with the name?‘ When Hila and I first started working together back in 2007, our offices were separated by 650 miles of desert. As a fun way to communicate between our […]
33 Sticks Partners with ObservePoint
FOR IMMEDIATE RELEASE American Fork, UT – April 23, 2013 We are very excited to announce that 33 Sticks has joined ObservePoint’s Preferred Partnership program. The rich set of solutions made available through our partnership with ObservePoint will allow us to provide our clients with an in-depth assessment of the quality and reliability of […]
33 Sticks is Live
We are very excited about the launch of our new company and the value we will be driving for our clients. The Team… Hila is serving as our principal analyst and optimization architect. She is able to tease stories out of data and present her findings in a way that really resonates with […]
Supercharging Your Optimization Practice With Satellite
“Can we run 8-10 optimization campaigns concurrently?” It seems most executives must have attended the same optimization maturity workshop, as I’m often being approached by organizations, both large and small, to help them mature their optimization practices to a point where they are consistently running 8-10 optimization campaigns concurrently. What I have discovered […]