By Jason Thompson, co-founder, 33 Sticks If this is your first time hearing about Keen IO, here is a quick overview. Keen IO is an amazingly powerful and flexible analytics platform. No, not the traditional analytics platform you are used to, like Adobe Marketing Cloud or Google Analytics, but a robust framework for […]
Author Archives: jason
Building A Successful Analytics Organization
We are often asked, “what is the best way to create an analytics organization within my company?” While there is no one right answer, we have had the opportunity to observe many highly successful organizations and have identified a few keys to building and running a successful analytics organization. Let’s start with the reporting structure. […]
Tag Management and the Myth of the Magic Tag
By Jason Thompson, co-founder, 33 Sticks In the early 2000’s, analytics vendors fighting for marketshare began an aggressive marketing campaign featuring the easy to implement, high value, “Magic Tag.” The “Magic Tag” was perfect. The IT guy only had to deploy a simple block of code once and never had to deal with […]
Adobe DTM: Leveraging JavaScript Variables
By Jason Thompson, co-founder, 33 Sticks The ability of your tag management solution (TMS) to utilize existing site data can be extremely powerful. Existing site data can come in many different forms but in this post, we will focus on using JavaScript variables. The Scenario The Website Manager wants to get a better understanding of […]
IQ WorkForce Interview with Jason Thompson about 33 Sticks
1. Firstly, can you tell us about 33 Sticks? I understand that you are an analytics consultancy, but you seem to be going out of your way to say that you are not “web analysts.” That’s kind of weird because when I think of you and Hila, I do think about web analytics. Please explain. […]
33 Sticks: A Utah Startup Turning Data Into Action
As a young boy, 33 Sticks Co-Founder Jason Thompson always believed he would one day grow up to be a geologist. For fun, he would pore over his mother’s old geology textbooks from her time at BYU. Most kids see a rock and want to either throw it or kick it. Thompson wanted to examine […]
Analyzing Home Heating and Cooling Data Using Nest: Data Collection
By Jason Thompson, co-founder, 33 Sticks As home automation becomes more of a consumer reality, the data available to home owners to monitor, analyze, and optimize the home will become increasingly valuable. In this multi-part series, we will be examining home automation analytics, specifically focusing on data acquired through home heating and cooling automation […]
Helping Students Become Data Analysts
By Jason Thompson, co-founder, 33 Sticks I recently had the opportunity to speak to a group of MBA students from the University of Utah on the topic of analytics & entrepreneurialism and it reaffirmed my belief that there is amazing amount of really smart people that want to get involved in the world of […]
33 Sticks partners with Cojoin Inc. to offer a unique product-service hybrid
FOR IMMEDIATE RELEASE American Fork, UT – October 15, 2013 33 Sticks has partnered with Cojoin Inc., as an advisor, to offer a unique product and service hybrid. Cojoin is a marketing analytics and reporting platform that makes use of data, joined across sources, to help companies better understand the entire marketing funnel. Through […]
Adobe Releases Dynamic Tag Management
Yesterday, Adobe announced the release of Dynamic Tag Management for Adobe Marketing Cloud. Adobe’s new Dynamic Tag Management (DTM) is built upon the robust Satellite platform, which Adobe acquired back in July. As we wrote about in July as the news broke of the acquisition, we felt this move was a huge win for all […]