“By failing to prepare, you are preparing to fail.” ― Benjamin Franklin A few years ago, I was approached by a hotel chain to help figure out why their booking rate was lower than the industry average. It was a unique opportunity to analyze a booking funnel and provide insights that would directly inform them […]
Author Archives: Bryant Hoopes
Analyze Like a Pro
A lot of information exists in our industry about telling stories, building presentations or deploying analytics. There is less information (that I’ve found) that teaches someone to think like an analyst or how to derive insights from data. I believe it’s less available because it’s not exactly simple to teach. In many cases, people either […]
Data Storytelling – Part 3 – The SUGGESTION
Let’s finish out the framework we set out to describe earlier and discuss the most critical part of data storytelling – THE SUGGESTION. Previous posts…Data Storytelling – Introduction1. The SETUP2. The STORY If you’ve been following this series, you’ve been brought along in the way I go about framing up my key analysis presentations for […]
Data Storytelling – Part 2 – The STORY
Other posts in this series:Data Storytelling – Introduction1. The SETUP2. The STORY3. The SUGGESTION Within ‘The Story’ section of your analysis – your goal is to support your thesis through compelling visuals, charts and data points. As you build those visuals, write a compelling narrative that describes the insight you’re deriving from the data set […]
Adobe Summit Presentation: Data Storytelling: What It Is, What It Isn’t, and How to Do It Effectively
Bryant Hoopes — 33 Sticks Your job goes far beyond merely uncovering insights from data. Your work is necessary for creating action that drives positive business results. Unfortunately, the data doesn’t speak for itself. Learn how to maximize the impact of the insights you uncover and garner support from stakeholders, product teams, and executives to […]
Data Storytelling – Part 1 – The SETUP
Other posts in this series:Data Storytelling – Introduction1. The SETUP2. The STORY3. The SUGGESTION You should always set up your data story before you dive into your deep analysis and supporting arguments. The SETUP portion of your data story should focus on accomplishing the following goals: Capture the attention of your audience Size up the […]
Data Storytelling – Introduction
Many people have written about this ‘new’ topic of data storytelling. I don’t think it’s a new topic, rather, it’s the topic that is finally getting relevance now that so much data exists in businesses and in the world. That said, there has never been as much accessibility of tools, software and data sets to […]