When it comes to being a technical implementer, one of the key ways to provide value is through the deployment of analytics and marketing technology data collection logic. Putting a significant amount of focus on this can be a problem because the many times the value is fleeting. There is always something new to deploy and before you know it, you’re stuck in marketing pixel hell. How can you make sure you’re providing value without falling into this trap? Do all tag deployment requests carry the same weight. This week Jenn, Jason, and Jim share their experiences dealing with this and what they did to ensure their efforts were focused on the most critical items.
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