There are many careers for people to choose from that have a predefined path from beginning to end, starting with school and ending with retirement. What many of us have found is that Digital Analytics presents something different, a career and industry that is wide open with people from many different backgrounds and educational training. After getting frequently asked how they got into this career, Jason, Jon, and Jim decided to talk exactly about this this week. They talk about what they went to college for, what they planned to, and the choices that led them here.