This week Jason and Jim are joined by TMS Guru Extraordinaire, Jim Gordon. For those that don’t know Jim, he spent time with Search Discovery as they were building Satellite which became DTM after it was acquired by Adobe. He’s the author of the frequently used and referenced “DTM Cheat Sheet” and over the last 5 years he’s been building Tagtician which is a browser companion tool to help users debug, export, and explore their DTM, and now Adobe Launch, libraries.
The Jims had a recent conversation about data layers and how they are critical to a robust analytics implementation and a well integrated martech stack and Jim Gordon has authored a blog post appealing to Adobe to develop a standard. Why is that important? How will that help with data collection and distribution.
STUFF TO CHECK OUT
- Blog Post: Adobe Launch Data Layer: An Appeal
- Blog Post: Data Layer or CSS Selectors
- Dynamic Tag Manager (DTM) Cheat Sheet
- Tagtician – Adobe Launch and DTM Debugger
- Tool: Data Element Viewer for Adobe Launch
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I found it very interesting because when I talk to clients, I know that tag management is the way to go because in the big picture it saves in development time. It is an engaging conversation about Data Layers because it is not a one size fits all solution. From an Adobe perspective there needs to be that conversation. Granted once I am through this client project GTM review is on my list.