Tag Management Systems have greatly improved the flexibility and responsiveness of implementations in recent years. There are many positives to them but this episode is not about that. Governance is often seen as an extra step or not critical so many companies simply jump in and start coding without any design or plan.
What are the problems that can arise if you don’t manage and maintain your TMS properly? What are the components of a proper TMS governance plan and maintenance strategy? In this week’s episode, Jenn, Jason, and Jim focus on the need to have proper governance in place in order to prevent issues and to get the most out of your TMS implementation.
WHAT YOU’LL HEAR…
🔊3:00 What are the issues that can arise if you don’t have TMS governance in place?
🔊10:50 Jason talks about why he enjoys Zen and the Art of Motorcycle Maintenance, and maintenance in general, so much
🔊14:30 Adam Savage and the art of knolling
🔊16:30 Avoid the trap of just jumping in and starting the build
🔊19:20 Recommendations for starting a tag cleanup activity
🔊26:30 The importance of having strong analytics leadership
🔊33:50 Injecting analytics governance into your project workflow
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Insightful conversation. Being exposed DTM in a prior role and creating an audit there is a lack of governance. It has to start with the organizational culture. (It is all about the next launch.) Listening to everyone’s insights, it sounds like an opportunity to create a framework to bring into an engagement and have a positive influence on an organization. (Ironically I was helping out a client with a GTM last night. His client managed to turn off the analytics tracking for 20 days. )