This week Jim and Jason sit down and have a conversation with Ben Gaines who is a Group Product Manager with Adobe. Ben shares his insights and learnings from what it was like when he started with Omniture to what his day to day looks like today. Ben discusses what it means to be a product manager with Adobe, what he sees as the current trends in Analytics, and how he stays focused on the strategic view of the product.
WHAT YOU’LL HEAR…
🔊3:00 Who is Ben Gaines?
🔊6:00 Ben talks about introducing using social, at Omniture, to support customers.
🔊10:45 What led Ben to consider a career as a product manager?
🔊19:20 Ben talks about what it is like to be a product manager at a brand like Adobe.
🔊30:30 What does Ben see in the future for the digital analytics industry?
🔊41:00 Ben talks about the maturity of Adobe’s Analysis Workspace.
🔊47:25 What is it like to have haters and fans?
THANK YOU
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To start,
Billy Joel does play the harmonic in Piano Man. I have seen him live 3 times.
Fantastic conversation.
I agree that over the last 10 years the analytical skill sets. It has gone from knowing the tools to Adobe, GA, and having some knowledge of SQL or other big data tools on the fringes,
Analysis Workspace is an excellent tool that will answer questions because it is efficient regarding creating the story. Granted I have not used in about 12 months. (All my clients right now are GA. Sorry, Ben.)
Here the way I look at it. I am data guy that got started before the internet, and that data set has grown exponentially. The tools and technology have changed the equation. What I see now having more of that SQL, R, Python skills sets and less of the tool skills.
The goal for myself now is to get more relevant. (Granted analyzing websites keeps my skills sharp.) I am in the process of taking an in-depth Python course with the goal of being able to create tools to do reporting analysis at scale for clients.