Why is everyone talking Customer Data Platforms (CDP)?
What is a Customer Data Platform, or CDP, and how can it help my business? This week Hila and Jason sit down with Aaron Fossum, Director of Digital Analytics at Holland America Line to discuss CDPs. Aaron talks about Holland’s goal with being better able to talk to their customers and how a CDP plays into that.
[icon name=”volume-up” class=”” unprefixed_class=””] 1:00 Introduction to Aaron and CDPs.
[icon name=”volume-up” class=”” unprefixed_class=””] 8:20 Aaron defines CDP.
[icon name=”volume-up” class=”” unprefixed_class=””] 15:40 Why are we investing in a CDP?
[icon name=”volume-up” class=”” unprefixed_class=””] 18:16 Holland America VP of Digital Marketing, Jarvis Bowers, talks on the importance of building a great customer experiences on the Marketing Garage Podcast.
[icon name=”volume-up” class=”” unprefixed_class=””] 21:00 CDP as a strategy in connecting the customer ecosystem and creating great experiences.
[icon name=”volume-up” class=”” unprefixed_class=””] 26:30 Where does a CDP fit within the existing digital analytics team structure?
[icon name=”volume-up” class=”” unprefixed_class=””] 27:30 It’s about the people!
[icon name=”volume-up” class=”” unprefixed_class=””] 30:00 Are companies looking at CDPs to help build trust with their customers?
[icon name=”volume-up” class=”” unprefixed_class=””] 31:55 Aaron introduces the concept of zero party data
[icon name=”volume-up” class=”” unprefixed_class=””] 36:50 Aaron’s recommendations for the analytics manager when it comes to researching CDPs.
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