33 Tangents – Episode #31 – What is a “North Star Metric” and how do you go about determining it?

Making the Case for the North Star Metric

Created and defined by GrowthHackers, “The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth. The North Star Metric is the single metric that best captures the core value that your product delivers to customers. Optimizing your efforts to grow this metric is key to driving sustainable growth across your full customer base.”

This week Jim, Jon, and Jason discuss the concept of a North Star Metric, the value an organization can see by defining and measuring one, and some real world examples of where it has been used.

WHAT YOU’LL HEAR…

[icon name=”volume-up” class=”” unprefixed_class=””] 7:00 Jon talks about why he really likes the North Star Metric

[icon name=”volume-up” class=”” unprefixed_class=””] 9:25 Jason admits he is not a fan of “growth hacking”

[icon name=”volume-up” class=”” unprefixed_class=””] 12:00 Jon responds to Jason’s question about prioritizing Revenue vs. The North Star Metric

[icon name=”volume-up” class=”” unprefixed_class=””] 17:14 Just because you select a North Star doesn’t mean you stop tracking other metrics

[icon name=”volume-up” class=”” unprefixed_class=””] 20:00 How does an organization select their North Star metric?

[icon name=”volume-up” class=”” unprefixed_class=””] 23:30 Jason voices concern about gaming the North Star metric

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